TIGO, Comunicaciones Celulares, S.A. is a mobile phone service provider company owned by the international mobile phone company Millicom. In 2004 COMCEL changed their name to TIGO introducing their GSM Technology, new mobile phone sources, new mobile phones, more coverage, new fresh look and also new plans.
We expanded the brand’s palette and applied it to the whole website, splashing it on the new icons we designed specially for this project. A simplified form featured in the landing page, a step-by-step guide, and a series of improvements to compare services more effectively were key to build an overall better UX.
We made the overall experience much smoother, regardless of which device is used to access the web, by implementing a fully responsive site.
As the company had become more solid and reliable, the business goals had switched to the acquisition of users. TIGO came to us looking for some marketing pieces to achieve that.