Redesigning a website is a big haul, but it’s necessary and vital for your business to grow and flourish online. Here’s 5 reasons why you should consider redesigning your website in the near future, if you haven’t already this year.
1. You Stay Current
There’s a very good reason why websites have evolved from the early 2000’s phase of low-res images, flashing banners, and garish colour combinations (aside from being an affront to every principle of design known to man).
We change. The capacity of our hardware and software has changed drastically in the last few years, and it’s likely to keep on changing at high speed. Because our websites have capable of being better, with more capabilities than ever before in colour display and font, for example, it’s become imperative to stay with current trends and leave yesteryear’s trademarks behind.
2. Greater Business Exposure
It’s a natural expectation among today’s populace that your business should have some kind of web presence. After all, what would be your initial reaction to someone telling you about some new business or product? You’d probably Google it.
And we know now that the static, brochure-style website of yesteryear isn’t going to cut it. A current, interactive presence for your company is needed online, not just for transactions or for high-tier networking, but also for greater visibility for searchers in general. Did we also mention that a fresh website gets a better SEO boost than an older one? Websites that have undergone Search Engine Optimisation stand a better chance at getting found by the people who need you.
3. Greater Sales Opportunities
Okay, so you have your new website. It presents a greater opportunity for people to find you. It also presents a way for you to start marketing your business from the very beginning. As a successful business, you want every asset of your company geared towards furthering your reach, sales, and impact. Your website has the opportunity to function as a digital shopfront, and in accordance with your business, should present a searcher with the ability to learn more about you and become interested in what you have to offer. A solid inbound marketing setup will not only help you to bring interested people to your website, but also keep them there, and convert them into highly invested customers.
4. You Keep Up With How People Buy
Want to know something cool and frightening at the same time? According to CEB, 57% of the purchase decision is complete before a customer calls a supplier. This is a huge game-changer, because it means that without a plan, there’s a whole lot of potential business that you stand to lose. Your online presence should meet the needs of a searcher, and present them with information relevant to where they’re at in the decision-making process, helping them to come to the logical decision that you’re a business worth their time and money.
5. An Updated Website Stimulates Growth
Did you know that a fish will only grow as large as its environment allows it to? In the same way, the growth of your business, particularly if a large portion of it is online, is limited by the capabilities of your website. An updated website will get you more business, expanding your reach and support of visitors, converting them to leads and customers. Incorporating an inbound marketing strategy into your updated website will not only allow you to reach more people, but also capture their attention, converting them into valuable leads and eventually high-quality customers.
You may not be thrilled about the cost and energy that goes into a web redesign. The good news, however, is that redesign is a valuable opportunity to transition your site into a more powerful online business tool that drives your organization into the future.
The intended outcome of any redesign for our clients is:
Your clients and customers interact with sophisticated, modern and intuitive websites every day. Whether it’s social media, e-commerce or news, your client’s standards have evolved with these platforms. If your site isn’t current, it may signal to the user that your company is outdated. You don’t want your business to be successful in spite of your website. You want your website to be propelling your business upward.
Because your website sits at the intersection of your business environment and technology – both of which are in constant flux- website redesigns are inevitable.
93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. By communicating your values more effectively through brand color integration, logo and messaging, your ideal client can instantly identify your company as the potential solution to their problem.
Like your business, design trends change; a redesign is an opportunity to catch up. Getting rid of generic, outdated stock art and replacing it with better graphics can significantly increase traffic to your website.
How long a potential client stays on your web page- and if they stay at all– is determined by how user-friendly your web design is. We’ve found that as businesses continually add content to their website without properly organizing it, usability declines. Doing a redesign can streamline both your content and features.
Highlight New Products and Service
Focus the redesigned website around new products and services.
Use Technology That Engages (and Retains) Your Audience
New technology can be integrated to make your website more useful to visitors. The addition of interactive maps, product finders, service widgets, mobile features, etc., can make your website more “sticky” and effective.
Increase Your Impact
On the marketing side, there are tools to better market your products and services to new audiences. SEO can be updated to include new search terms. Improved marketing plugins, such as social media features, CRM integration, and user tracking can be added during the redevelopment of your website.
Here is our handy infographic on website redesign benefits:
Website Redesign Conclusion
As you can see from the above examples, a redesign helps solve real business issues and results in better online presence. Despite its advantages, a website redesign has to be done strategically, taking into account a variety of factors that include: business goals, technology, the competitive landscape, and marketing strategy.
There’s a lot more to a successful web design than an eye-catching logo and sleek appearance. Not only do you want your site to look good, but you want it to be easy to navigate, work well, and bring in sales.
Though your painfully outdated design or 10+ second site load time may make it very obvious that a website redesign is long overdue, there’s also a chance you may not be able to tell if your site needs to be revamped just by looking at it.
If you’re unsure, read through this list of 10 signs that your website needs to go.
1. IT’S NOT MOBILE FRIENDLY
Of internet users, 80 percent own a smartphone, so it shouldn’t come as a surprise that there’s been a HUGE increase in mobile search traffic over the past few years. In 2016, history was made when mobile traffic outpaced desktop. In October 2016, 51.3 percent of all web visits came from mobile while 48.7 percent came from desktop.
Since January 2015, smartphone web traffic has seen a 68 percent increase in the U.S. This means your site should be easy to view and navigate on both desktop and mobile. The easiest way to do that is with a responsive website. This kind of site adjusts content to fit on a variety of screen sizes.
2. IT SIMPLY DOESN’T LOOK GOOD
With mobile search becoming more popular than desktop, searchers have seen a number of mobile sites and won’t stay for long on a site they find outdated. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. When asked what they think the number one factor in deciding the credibility of a business is, 48 percent said it was the website’s design. An unattractive site can make your business look unprofessional and out of touch with modern buyers, and may cause a searcher to abandon your page.
3. THE SITE SPEED IS SLOW
When a user visits your site, they’re not only looking to find quality information, but to find quality information quickly. 47 percent of consumers expect a site to load in 2 seconds or less, and 40 percent of users will leave a site that takes more than 3 seconds to load. In order to attract customers to your site and keep them there, you’ll need an updated site that with a fast site speed.
Some things that may be causing a slow load time:
Too many redirects
Compression isn’t enabled
Slow server response time
No cached resources
Too many resources
Images aren’t optimized
CSS isn’t optimized
Visible content isn’t prioritized
Too many plugins
Too-small font sizes
Typography isn’t SERP-friendly
A website redesign can eliminate these issues and improve your site’s speed and performance.
4. YOU’RE NOT RANKING WELL
Though it’s great if your site looks polished and modern, an attractive appearance means nothing if it’s not showing up in search results. If your site isn’t ranking well, it’s not doing one of its most important jobs. Though there are a number of things that go into ranking at the top of Google, your website’s usability plays a big role in what Google constitutes as a helpful, reliable site.
5. YOUR CONVERSION RATE IS LOW
What’s even more important than leads? Conversions. If your site is ranking well and bringing in a ton of leads, that’s great—but only if those leads are converting.
If you’re seeing a higher bounce rate, a lower number of average pages per visits, or simply fewer conversions, users likely don’t find your site helpful. A website redesign project with potential customers’ goals in mind could be beneficial to your site.
6. YOUR BRANDING HAS CHANGED
If your company has gone through rebranding since the creation of your current site, it should be a no-brainer to have your website re-designed. Strong branding can make all the difference in customer recognition of your business and can put you at the top of their mind when they’re in need of a service you offer. Your site sends a clear message about your brand identity, and an outdated web design that doesn’t match your brand can be doing you a disservice.
7. YOUR WEBSITE IS DIFFICULT TO UPDATE CONTENT
You should be able to easily update the content on your site to keep it fresh and relevant, as well as be able to tweak pages for SEO purposes. If updating pages on your site has become a lengthy, complicated process, you’re valuable wasting time.
The easiest way to update content on your site is with a content management system. These systems give you all the control over your site’s content and your users’ experience when they visit it. Redesigning your website with a CMS in place can make a world of difference.
8. YOUR WEBSITE ISN’T CONSISTENT
If you’ve had a few different web developers work on your site over the past few years, it may lack consistency. Some things that may be inconsistent across your site include:
Calls to action
This makes your site appear confusing and disorganized. Starting fresh with a brand-new website design can eliminate these issues and create consistency throughout your site’s pages.
9. YOU’VE OUTGROWN YOUR OLD SITE
Chances are you’ve grown as a business over the past four to five years. If your site hasn’t been updated since then, you’ve likely outgrown your site. Your navigation may be too long now because of your growing number of services, or your visitors may have trouble finding the page they’re looking for. A website redesign can better reflect your growth and can continue to grow with you.
10. YOUR INDUSTRY HAS EVOLVED
Almost every industry sees small changes throughout the years. Certain services become more popular and new techniques emerge and steal the spotlight. Though sometimes you can make small tweaks to your website to reflect your changing industry, there are some occasions where your old site just won’t cut it. If you haven’t had your site revamped in over five years, there’s a good chance there’s plenty of updates that need to be made.
11. YOUR WEBSITE ISN’T HTTPS
HTTPS is a way to encrypt information that you send between a browser and a web server. They way that happens is with an SSL certificate. This protects your website’s users from “man-in-the-middle” attacks, where someone steals the information being sent to a website, like credit card information or logins.
In the past, only sites with sensitive information have been HTTPS, but as this has become easier to implement, this is becoming the standard. With all the recent hacks, users expect secure sites and are weary of trusting sites that aren’t labeled as secure
What Is the Best Website Builder?
Though there are a number of website builders that work well, we recommend WordPress. Over 28 percent of sites on the internet are powered by WordPress, and it’s not surprising that this is the case.
WordPress not only has powerful features and scalability, but it’s easy to use as well. With this website builder, you’ll have complete control over every aspect of your site. There are thousands of themes to choose from, and the site makes creating pages easy.
You’ll also have access to over 50,000 free plugins. These provide additional features and functionality to your site.
How Often Should I Redesign My Website?
The answer to this question, unfortunately, is that it depends. A number of factors go into determining if your site is due for a redesign or not. DUBUB Marketing Agency discovered that the average life span of a site is about two years and seven months.
If you can relate to any of the 10 signs listed above, it’s time for a website redesign, regardless of how long you’ve had your current site.
Why Small Businesses Need a Website
EVERY business should be online, no matter what size it is. Though this may seem obvious, 46 percent of U.S. small businesses still don’t have a company website.
If your business doesn’t have a website, you’re missing out on:
Potential customers – The internet can bring in a huge number of potential customers, and without a website, you’re closing yourself off to buyers who use the internet to make purchasing decisions.
Legitimacy – Having a website is basically a staple for businesses now, and without one, you run the risk of seeming illegitimate.
Data collection – Having a website gives you the opportunity to collect data and track information about those coming to your website and purchasing your products or services. Without a website, you’re missing out on the collection of valuable information.
How Can I Create a Website?
To avoid running into the same problems your old site has, we recommend putting your website redesign in the hands of a team of professionals. At DUBUB Marketing Agency, our team of designers have years of design experience under their belt and are eager to begin on your project.
Partner Up with Our Expert Designers for Your Website Redesign
Your website can have a big impact on your business’ sales and success. If your site is falling short, give DUBUB Marketing Agency a call now and learn more about our website redesign services. With our help, you can see a drastic improvement in your online presence.
Website design isn’t something you should take lightly. It doesn’t matter how small or large your business is, every company needs a professional website. This is an investment you must make. One of the biggest problems in internet marketing today is that small business owners don’t realize the importance of having a quality, professionally-built website. The functionality and appearance of your site can make or break you.
Here are 8 reasons why it’s worth having a professional design your website:
1. You get a site that is compatible with all of the latest mobile technologies.
Not every so-called “web design” firm or provider has the knowledge or skill set required to create a website that not only runs smoothly on computers, but on tablets and smart phones as well. A site should also be built for adaptability with new and upcoming devices. With a professional designer, your entire website will be future-proof as new ways to browse the internet emerge.
2. You can expect a better looking design.
The quality of the design itself depends on the level of professionalism of the provider. If you try to just a cheap, pre-made template, your site will look cheap. This is because most pre-made templates are basic with little to no options for improvement. A professionally design looks great AND offers flexibility and customization.
3. You will get a custom design.
Professional designers know how to make an impressive website that reflects your company’s specific needs and personality. You’ll get a website designed just for you. The template won’t ever be shared with any other company.
4. Fast-loading web pages.
With any website, there are going to be some plug-ins and third party tools used for one reason or another. If someone inexperienced tries to build your site, they might not integrate the plug-ins correctly. The way a site is coded affects the performance and speed as well. If a site runs slowly or suffers in performance, no visitors will want to stick around.
5. It will save you a lot of hassle.
You get what you pay for, and if you pay a cheap price for a website, don’t be surprised if there are problems with it. You’ll still end up paying more money anyway by having a professional designer fix the mistakes. The entire site may even need to be redone. If you hire the right provider to begin with, you can expect to have a hassle-free experience.
6. A quality website will help reinforce your brand.
The way for any business to achieve success on the internet is to establish a brand. In order to do this, you must have a great looking, custom website. It will give your customers the right message about the type of business you run and why they should trust you.
7. Increased visibility in search engine results.
It’s no secret that search engines – especially Google – LOVE unique content. A professional web design team will be able to create a search engine friendly website for you. They will be able to apply all of the essential elements that will help get your site indexed and ranked.
8. Any potential downtime will be minimized.
Poorly built websites have bugs and maintenance problems. What is something goes wrong with one of the plug-ins? What if there are any cross compatibility issues? Having a reliable web designer will prevent problems from occurring. Even if they do, a professional will be able to identify the problem and fix it quickly.
These are just some of the many reasons why you should only consider working with a professional, experienced web design team.
When it comes to highlighting your online presence, there are several things that you need to put into great consideration. What does this actually imply to online marketers? Basically, the act of establishing your online presence does not simply end by just creating a basic website for your business and/or company.
Most, if not all, websites have gained success through their online marketing efforts by incorporating the right SEO tactics and constantly feeding it with the right elements. It may not provide you with instantaneous positive outcomes, but in due time, it will surely make progress.
The Importance of Website Design
There are numerous factors that lead to a successful online presence. There are various ways to look at the whole standing of your website as well. But before going on any further, let’s focus first on one of the most basic elements that make up your online identity — your website design. How exactly important is it?
The design of your website can either make or break the business you are trying to deliver. It actually makes a difference on how your target audience views your business or company and potentially turn them into your customers. As such, developing a website design that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue.
How Website Design Becomes an Asset to Business
Although it can cost you a substantial amount of money, investing in a website design can generate an outstanding profit for your business. To ensure that your investment works according to your advantage, you must hire an efficient website designer who is capable of dealing with the following key points in designing a website:
This is essential especially when your website has so many pages. It basically includes a well-labeled navigation bar or a menu that shows a list of the different web pages. When the website navigation is developed well, users can easily explore and understand your website. It doesn’t need to have state of the art typefaces. Settle for a simple yet intuitive navigation that can make visitors come back for more.
2. Content and Visual Elements
These also include the choice of font and other typographic details. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.
However, overdoing these elements won’t bring any good to your website, Web pages with too much content will look messy and can affect conversion rates. How? Visually clutter pages may be difficult to read, resulting in disinterest in visitors and making them not wanting to come back.
To avoid that from happening, it is best to streamline the content wherein website designers can easily incorporate the text in their design. Moreover, designers are able to add negative or empty spaces that let the readers’ eyes rest in the middle of their reading.
3. Brand Uniformity
Your brand is what sets you apart from your competitors, and it is usually identified through a logo. If your business/company has a unique logo that is placed on all print materials, then all the logo’s elements must be integrated into the website design for the sake of consistency.
It is very important for your target market to recognize your business brand in all types of medium. If for instance, there are slight changes in your brand and visual communication, then it can result in confusion among your customers and make them feel that there is something wrong with your business.
Web pages should have an exceptional layout so that they can appear more appealing to the users and make them want to engage with your page. It needs to feed people’s eyes because the truth is; this is where every engagement will begin. For this, the need of website design and development is an indispensable factor that should be measured carefully by every website owner.
5. Organization and Search Engine Optimization
Just like how we read a book, it is comfortable to read a web page from left to right, top to bottom. Because most people read starting from the upper left area, designers put the most important information there. It increases the chances of relaying your message to the visitors who can become your customers.
Aside from the organization, utilizing the visible areas for the important website details can also improve the search engine optimization or SEO. This happens when you incorporate business-related keywords in the HTML text. When search engines like Google, Yahoo, and Bing can crawl into your website, it results in higher search engine placement, which means your website becomes more visible and searchable.
To Sum Up
In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. With the help of website design, business owners are able to create a user-friendly and welcoming online environment where users can get useful information any time of the day.
Moreover, when you have a well-managed website, people can rely on you. It builds trust, and when visitors trust you, they won’t have doubts in getting your products and services. In effect, you will have a thriving and profitable business.