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Posted 28 May 2019

11 Signs You Need A New Website in 2019

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There’s a lot more to a successful web design than an eye-catching logo and sleek appearance. Not only do you want your site to look good, but you want it to be easy to navigate, work well, and bring in sales.

Though your painfully outdated design or 10+ second site load time may make it very obvious that a website redesign is long overdue, there’s also a chance you may not be able to tell if your site needs to be revamped just by looking at it.

If you’re unsure, read through this list of 10 signs that your website needs to go.

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1.   IT’S NOT MOBILE FRIENDLY

Of internet users, 80 percent own a smartphone, so it shouldn’t come as a surprise that there’s been a HUGE increase in mobile search traffic over the past few years. In 2016, history was made when mobile traffic outpaced desktop. In October 2016, 51.3 percent of all web visits came from mobile while 48.7 percent came from desktop.

Since January 2015, smartphone web traffic has seen a 68 percent increase in the U.S. This means your site should be easy to view and navigate on both desktop and mobile. The easiest way to do that is with a responsive website. This kind of site adjusts content to fit on a variety of screen sizes.

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2.   IT SIMPLY DOESN’T LOOK GOOD

With mobile search becoming more popular than desktop, searchers have seen a number of mobile sites and won’t stay for long on a site they find outdated. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. When asked what they think the number one factor in deciding the credibility of a business is, 48 percent said it was the website’s design. An unattractive site can make your business look unprofessional and out of touch with modern buyers, and may cause a searcher to abandon your page.

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3.   THE SITE SPEED IS SLOW

When a user visits your site, they’re not only looking to find quality information, but to find quality information quickly. 47 percent of consumers expect a site to load in 2 seconds or less, and 40 percent of users will leave a site that takes more than 3 seconds to load. In order to attract customers to your site and keep them there, you’ll need an updated site that with a fast site speed.

Some things that may be causing a slow load time:

  • Too many redirects
  • Compression isn’t enabled
  • Slow server response time
  • No cached resources
  • Too many resources
  • Images aren’t optimized
  • CSS isn’t optimized
  • Visible content isn’t prioritized
  • Too much render-blocking JavaScript
  • Too many plugins
  • Too-small font sizes
  • Typography isn’t SERP-friendly

A website redesign can eliminate these issues and improve your site’s speed and performance.

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4.   YOU’RE NOT RANKING WELL

Though it’s great if your site looks polished and modern, an attractive appearance means nothing if it’s not showing up in search results. If your site isn’t ranking well, it’s not doing one of its most important jobs. Though there are a number of things that go into ranking at the top of Google, your website’s usability plays a big role in what Google constitutes as a helpful, reliable site.

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5.   YOUR CONVERSION RATE IS LOW

What’s even more important than leads? Conversions. If your site is ranking well and bringing in a ton of leads, that’s great—but only if those leads are converting.

If you’re seeing a higher bounce rate, a lower number of average pages per visits, or simply fewer conversions, users likely don’t find your site helpful. A website redesign project with potential customers’ goals in mind could be beneficial to your site.

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6.   YOUR BRANDING HAS CHANGED

If your company has gone through rebranding since the creation of your current site, it should be a no-brainer to have your website re-designed. Strong branding can make all the difference in customer recognition of your business and can put you at the top of their mind when they’re in need of a service you offer. Your site sends a clear message about your brand identity, and an outdated web design that doesn’t match your brand can be doing you a disservice.

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7.   YOUR WEBSITE IS DIFFICULT TO UPDATE CONTENT

You should be able to easily update the content on your site to keep it fresh and relevant, as well as be able to tweak pages for SEO purposes. If updating pages on your site has become a lengthy, complicated process, you’re valuable wasting time.

The easiest way to update content on your site is with a content management system. These systems give you all the control over your site’s content and your users’ experience when they visit it. Redesigning your website with a CMS in place can make a world of difference.

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8.   YOUR WEBSITE ISN’T CONSISTENT

If you’ve had a few different web developers work on your site over the past few years, it may lack consistency. Some things that may be inconsistent across your site include:

  • Fonts
  • Colors
  • Logos
  • Images
  • Calls to action
  • Navigation
  • Page formatting

This makes your site appear confusing and disorganized. Starting fresh with a brand-new website design can eliminate these issues and create consistency throughout your site’s pages.

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9.   YOU’VE OUTGROWN YOUR OLD SITE

Chances are you’ve grown as a business over the past four to five years. If your site hasn’t been updated since then, you’ve likely outgrown your site. Your navigation may be too long now because of your growing number of services, or your visitors may have trouble finding the page they’re looking for. A website redesign can better reflect your growth and can continue to grow with you.

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10. YOUR INDUSTRY HAS EVOLVED

Almost every industry sees small changes throughout the years. Certain services become more popular and new techniques emerge and steal the spotlight. Though sometimes you can make small tweaks to your website to reflect your changing industry, there are some occasions where your old site just won’t cut it. If you haven’t had your site revamped in over five years, there’s a good chance there’s plenty of updates that need to be made.

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11. YOUR WEBSITE ISN’T HTTPS

HTTPS is a way to encrypt information that you send between a browser and a web server. They way that happens is with an SSL certificate. This protects your website’s users from “man-in-the-middle” attacks, where someone steals the information being sent to a website, like credit card information or logins.

In the past, only sites with sensitive information have been HTTPS, but as this has become easier to implement, this is becoming the standard. With all the recent hacks, users expect secure sites and are weary of trusting sites that aren’t labeled as secure

What Is the Best Website Builder?

Though there are a number of website builders that work well, we recommend WordPress. Over 28 percent of sites on the internet are powered by WordPress, and it’s not surprising that this is the case.

WordPress not only has powerful features and scalability, but it’s easy to use as well. With this website builder, you’ll have complete control over every aspect of your site. There are thousands of themes to choose from, and the site makes creating pages easy.

You’ll also have access to over 50,000 free plugins. These provide additional features and functionality to your site.

How Often Should I Redesign My Website?

The answer to this question, unfortunately, is that it depends. A number of factors go into determining if your site is due for a redesign or not. DUBUB Marketing Agency discovered that the average life span of a site is about two years and seven months.

If you can relate to any of the 10 signs listed above, it’s time for a website redesign, regardless of how long you’ve had your current site.

Why Small Businesses Need a Website

EVERY business should be online, no matter what size it is. Though this may seem obvious, 46 percent of U.S. small businesses still don’t have a company website.

If your business doesn’t have a website, you’re missing out on:

  1. Potential customers – The internet can bring in a huge number of potential customers, and without a website, you’re closing yourself off to buyers who use the internet to make purchasing decisions.
  2. Legitimacy – Having a website is basically a staple for businesses now, and without one, you run the risk of seeming illegitimate.
  3. Data collection – Having a website gives you the opportunity to collect data and track information about those coming to your website and purchasing your products or services. Without a website, you’re missing out on the collection of valuable information.

How Can I Create a Website?

To avoid running into the same problems your old site has, we recommend putting your website redesign in the hands of a team of professionals. At DUBUB Marketing Agency, our team of designers have years of design experience under their belt and are eager to begin on your project.

Partner Up with Our Expert Designers for Your Website Redesign

Your website can have a big impact on your business’ sales and success. If your site is falling short, give DUBUB Marketing Agency a call now and learn more about our website redesign services. With our help, you can see a drastic improvement in your online presence.

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Posted 27 May 2019

8 Benefits Of Having A Professional Website Design

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Website design isn’t something you should take lightly. It doesn’t matter how small or large your business is, every company needs a professional website. This is an investment you must make. One of the biggest problems in internet marketing today is that small business owners don’t realize the importance of having a quality, professionally-built website. The functionality and appearance of your site can make or break you.

Here are 8 reasons why it’s worth having a professional design your website:

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1. You get a site that is compatible with all of the latest mobile technologies.

Not every so-called “web design” firm or provider has the knowledge or skill set required to create a website that not only runs smoothly on computers, but on tablets and smart phones as well. A site should also be built for adaptability with new and upcoming devices. With a professional designer, your entire website will be future-proof as new ways to browse the internet emerge.

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2. You can expect a better looking design.

The quality of the design itself depends on the level of professionalism of the provider. If you try to just a cheap, pre-made template, your site will look cheap. This is because most pre-made templates are basic with little to no options for improvement. A professionally design looks great AND offers flexibility and customization.

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3. You will get a custom design.

Professional designers know how to make an impressive website that reflects your company’s specific needs and personality. You’ll get a website designed just for you. The template won’t ever be shared with any other company.

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4. Fast-loading web pages.

With any website, there are going to be some plug-ins and third party tools used for one reason or another. If someone inexperienced tries to build your site, they might not integrate the plug-ins correctly. The way a site is coded affects the performance and speed as well. If a site runs slowly or suffers in performance, no visitors will want to stick around.

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5. It will save you a lot of hassle.

You get what you pay for, and if you pay a cheap price for a website, don’t be surprised if there are problems with it. You’ll still end up paying more money anyway by having a professional designer fix the mistakes. The entire site may even need to be redone. If you hire the right provider to begin with, you can expect to have a hassle-free experience.

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6. A quality website will help reinforce your brand.

The way for any business to achieve success on the internet is to establish a brand. In order to do this, you must have a great looking, custom website. It will give your customers the right message about the type of business you run and why they should trust you.

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7. Increased visibility in search engine results.

It’s no secret that search engines – especially Google – LOVE unique content. A professional web design team will be able to create a search engine friendly website for you. They will be able to apply all of the essential elements that will help get your site indexed and ranked.

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8. Any potential downtime will be minimized.

Poorly built websites have bugs and maintenance problems. What is something goes wrong with one of the plug-ins? What if there are any cross compatibility issues? Having a reliable web designer will prevent problems from occurring. Even if they do, a professional will be able to identify the problem and fix it quickly.

These are just some of the many reasons why you should only consider working with a professional, experienced web design team.

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Posted 24 May 2019

The Importance Of Website Design And How It Helps In Making Business Profitable

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When it comes to highlighting your online presence, there are several things that you need to put into great consideration. What does this actually imply to online marketers? Basically, the act of establishing your online presence does not simply end by just creating a basic website for your business and/or company.

Most, if not all, websites have gained success through their online marketing efforts by incorporating the right SEO tactics and constantly feeding it with the right elements. It may not provide you with instantaneous positive outcomes, but in due time, it will surely make progress.

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The Importance of Website Design

There are numerous factors that lead to a successful online presence. There are various ways to look at the whole standing of your website as well. But before going on any further, let’s focus first on one of the most basic elements that make up your online identity — your website design. How exactly important is it?

The design of your website can either make or break the business you are trying to deliver. It actually makes a difference on how your target audience views your business or company and potentially turn them into your customers. As such, developing a website design that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue.

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How Website Design Becomes an Asset to Business

Although it can cost you a substantial amount of money, investing in a website design can generate an outstanding profit for your business. To ensure that your investment works according to your advantage, you must hire an efficient website designer who is capable of dealing with the following key points in designing a website:

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1. Navigation

This is essential especially when your website has so many pages. It basically includes a well-labeled navigation bar or a menu that shows a list of the different web pages. When the website navigation is developed well, users can easily explore and understand your website. It doesn’t need to have state of the art typefaces. Settle for a simple yet intuitive navigation that can make visitors come back for more.

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2. Content and Visual Elements

These also include the choice of font and other typographic details. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.

However, overdoing these elements won’t bring any good to your website, Web pages with too much content will look messy and can affect conversion rates. How? Visually clutter pages may be difficult to read, resulting in disinterest in visitors and making them not wanting to come back.

To avoid that from happening, it is best to streamline the content wherein website designers can easily incorporate the text in their design. Moreover, designers are able to add negative or empty spaces that let the readers’ eyes rest in the middle of their reading.

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3. Brand Uniformity

Your brand is what sets you apart from your competitors, and it is usually identified through a logo. If your business/company has a unique logo that is placed on all print materials, then all the logo’s elements must be integrated into the website design for the sake of consistency.

It is very important for your target market to recognize your business brand in all types of medium. If for instance, there are slight changes in your brand and visual communication, then it can result in confusion among your customers and make them feel that there is something wrong with your business.

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4. Engagement

Web pages should have an exceptional layout so that they can appear more appealing to the users and make them want to engage with your page. It needs to feed people’s eyes because the truth is; this is where every engagement will begin. For this, the need of website design and development is an indispensable factor that should be measured carefully by every website owner.

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5. Organization and Search Engine Optimization

Just like how we read a book, it is comfortable to read a web page from left to right, top to bottom. Because most people read starting from the upper left area, designers put the most important information there. It increases the chances of relaying your message to the visitors who can become your customers.

Aside from the organization, utilizing the visible areas for the important website details can also improve the search engine optimization or SEO. This happens when you incorporate business-related keywords in the HTML text. When search engines like Google, Yahoo, and Bing can crawl into your website, it results in higher search engine placement, which means your website becomes more visible and searchable.

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To Sum Up

In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. With the help of website design, business owners are able to create a user-friendly and welcoming online environment where users can get useful information any time of the day.

Moreover, when you have a well-managed website, people can rely on you. It builds trust, and when visitors trust you, they won’t have doubts in getting your products and services. In effect, you will have a thriving and profitable business.

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Posted 20 May 2019

9 Ways Your Outdated Website Is Hurting Business (BAD)

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Think about your own experience.

When you land on an outdated website that looks ugly, old or neglected…

You assume some things.

About the company behind the website. And most of your assumptions are not good.

You may think to yourself:

“Business must be slow for these people. It doesn’t look like they’ve touched their site in 5 years.”

or…

“Why, why, WHY do I have to pinch my phone to zoom in on this website?”

or…

“I wonder if this company is even still in business.”

Then you think… “oh well” before hitting the BACK button.

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Is that about right?

In this article, we’re going to discuss the dangers of using an outdated website to represent your company.

And how your current website may be hurting your reputation and driving business straight to your competitors.

Research shows:

That it takes just 1/20th of a second for site visitors to form a first impression about your business.

And once that first impression is seared into their minds, they will either stay and explore what you have to offer, or they will leave and find someone else. It happens very fast.

Below are 9 unintended consequences of using an outdated website.

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1. PEOPLE MAY THINK YOU JUST DON’T CARE

I get it.

It’s been a while since your website was built.

Maybe you got a new website designed real cheap, or you hired an web designer that went out of business or you got roped in to a contract with YP or Hibu.

Or… maybe it’s just been a long time since your website was last updated.

Today, we’re gonna face some hard truths.

When your website looks ignored, is outdated or is just plain old, it sends a message to your visitors.

It says…

You just don’t care about the things your customers really want.

Potential customers are looking to you for solutions to their problems.

Most people immediately go to the web to search for companies that can help. When you neglect something as important as your website, your visitors may be thinking that you neglect other areas of your business.

And that you don’t care enough to be someone they want to do business with.

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2. THE QUALITY OF GOODS OR SERVICES IS QUESTIONABLE

Cold prospects don’t have much to go on before deciding whether or not to take the next step.

The next step might be a phone call, appointment request, job application, request for quote or online purchase.

They use your website to judge you, your company and your products before deciding whether or not they want to take a chance on you.

When it’s apparent that it has been years since you invested any resources in your website…

It is also assumed that your company probably doesn’t invest much in the people, processes or systems required to deliver a quality product.

Although these assumptions may not in fact be true…

They will shape the perception of value and quality you offer.

And if prospects don’t “feel good” about your company’s quality, they are not going to trust you with their business.

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3. YOUR CREDIBILITY IS DIMINISHED

The truth may be.

That you have the most qualified, most experienced, most trustworthy team in the nation in your area of expertise.

But if you are interested in earning new business…

…and your current website just isn’t up to snuff.

It may be best to avoid sending new people you meet to the website.

Because once they get there, your credibility may take a nose-dive.

If your website is light on content, includes errors or outdated information, your company’s perceived competence my suffer as well.

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4. YOU DON’T LOOK LIKE YOU’RE “WITH IT”

People want to buy from companies that know how to deliver the goods in the best way possible.

A higher value is place on companies that are professional, forward-moving, cutting-edge and stay in tune with the latest developments in their industry.

The problem is.

If you are such a company, but your website is not – there’s a huge disconnect.

Your prospects will assume you are out of touch with advancements in your industry, and there are others more qualified than you to solve their problems.

In the absence of some other form of validation, your website will fall far short in convincing prospects that you are the most qualified for the job.

Website home page with almost ZERO content

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5. YOU MAKE YOUR COMPETITION LOOK GREAT

When a visitor lands on your website…

…and leaves because the information you offered did not establish you as a trustworthy or credible source for their needs.

Where do you think they are going next?

Most likely – they are going back to Google to find one of your competitors’ websites.

And.

If their website looks better, informs better and establishes trust faster…

You just lost a potential deal (and lifelong customer) to your competitor.

Go ahead and size up the competition.

If their website gives more information in a cleaner, easier-to-use format… and answers the most common questions searchers are looking for.

They are currently beating you on the web.

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6. OUTDATED WEBSITES ARE EMBARRASSING

Have you ever said anything like this?

“Don’t look at our current website, we’ll be launching a new one soon.”

If you have, chances are you’ve said it over and over. And you know how bad the old one is.

If you haven’t, and your website truly is cause for embarrassment…

You may be out of touch.

And your employees likely cringe every time someone asks them for your web address.

Not because it embarrasses them, but because they don’t want the company to look as bad as the website makes the company look.

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7. IT’S HURTING CUSTOMER SERVICE & MORALE

Outdated website information leaves your visitors confused….

…and your employees frustrated.

Especially information relating to your address, phone numbers, team members, services, products, etc.

Your website should be a reliable, current source of information and resources to serve customers.

But it also can serve employees in a big way.

When your website still lists former employees (or takes months to add new ones), that’s bad.

It could affect morale by making team members feel undervalued and unappreciated.

Additionally, when customers request expired or outdated coupons, products, discounts, services or other things listed on your website.

It creates a bad customer experience.

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8. YOUR GOOGLE RANKINGS ARE DROPPING

Google is always working to improve the quality of its search results.

Their goal is to deliver a list of the best websites or resources to each and every searcher every time.

And they are always updating and refining their algorithm to improve the quality of search results.

In 2016 alone – Google announced 10 major updates to their ranking algorithm.

A couple big ranking factors that affect old websites:

NUMBER ONE – non mobile-friendly websites are penalized with lower rankings

NUMBER TWO – freshly updated website content helps boost Google rankings

In addition to that,

There are over 200 more ranking factors that go into Google search results.

Websites that remain current are typically rewarded with higher rankings.

While websites that do not remain current typically see their rankings (and traffic) fall over time.

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9. IT LOOKS LIKE YOU’RE OUT OF BUSINESS

We’ve saved the worst for last.

It’s been said…

“Your outdated website is like putting a ‘Closed for Business’ sign in your window.”

That’s awful. But true.

When you land on a website that has’t been touched in years, it makes you question whether or not the company is still alive.

This can literally turn customers away and cost you thousands of dollars in business.

SO, THERE YOU HAVE IT

We’ve looked at 9 ways your old, outdated website may be hurting business. There are other hidden costs as well like sales inefficiencies, slow website speeds, poor user experience, security vulnerabilities and others that add up to multiple missed opportunities to earn more business.

If you’re wondering…

HOW DO I KNOW IF I HAVE AN OUTDATED WEBSITE?

Here are a few things to look for. If you are using any of the following, it’s time to build a new website:

Outdated Website Design Factors

  • Website uses Flash
  • Non-mobile friendly
  • Gaudy backgrounds
  • Blinking, annoying text
  • Unnecessary page clutter
  • Auto-play videos
  • Background music
  • Misaligned images
  • Small font sizes
  • Too many font colors
  • Fancy or hard-to-read fonts
  • Inconsistent font types
  • Huge uncompressed image files
  • Excessive image borders
  • Slideshows with 25 images
  • Lady with headset stock photo
  • Suits shaking hands stock photo

Outdated Website Content Factors

  • Low word counts on key pages
  • Long paragraphs of text
  • Excessive keyword stuffing
  • No recent samples of work
  • Incorrect phone numbers
  • Services or products no longer offered
  • Former employees still listed
  • New employees not listed
  • Excessive use of stock photography
  • Outdated images of offices, products
  • Common questions not answered
  • Expired coupons or specials
  • Old or neglected blog/news section
  • Broken links to or from website
  • Broken images or logo
  • Pixelated or blurry images
  • No way to update easily

With the availability of dozens of online website building tools, it’s easier than ever to have a professional online presence. We are partial to WordPress for small business websites. But you can also consider other DIY platforms to update your website.

If you need help and just don’t want to mess with it, we’d be glad to help you with a turnkey website solutions that is specifically designed to get more traffic and customers online.

Ask about a new website design from DUBUB Marketing Agency.

ONE MORE THING…

ACTUALLY TWO  

Hit the SHARE button and fire away.

And leave us a COMMENT below. Thanks!

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Posted 17 May 2019

Top 7 Reasons You Should Update Your Website

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The World Wide Web is one of the best and most cost-effective ways to market your business. For this reason, it is very important that you update your website to keep it relevant, fast, and safe.

Trends in web design change almost daily, so it’s good to keep up with them. Regular design updates can actually save you money. It’s not about “keeping up with the Joneses” – it’s more about keeping up with web standards. Consistency while browsing the web is important, especially for those who aren’t savvy with technology.

Additionally, search engines like Google are constantly updating their algorithms to provide the best search results. Updating your website to best address these updates is critical to maintaining your site’s ranking.

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#1: Visual Appeal

The appearance of your website is a direct reflection of your business. You need to position yourself and your company as an authority in your field. First impressions are vital to portraying this vision, so it is critical that you redesign your website regularly to stay on top of the latest design trends.

Likewise, if your site looks outdated and structured poorly, potential clients may subconsciously think that your business is outdated and structured poorly as well. Your website should highlight your products and/or services in a positive light that encourages visitors to find out more about you, which potentially leads them to hire you or purchase your products.

Your website should also be designed to look nice and be easy to navigate on multiple device types. Regardless of whether visitors view your website from a desktop computer, laptop, tablet or mobile phone, it should dynamically adjust for each of these devices. You don’t want to alienate any potential clients, so it’s imperative that you maintain a responsive design that accommodates all modern devices.

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#2: Security

You hear stories all the time about websites getting hacked. The most publicized ones usually include a defaced homepage that shows some terrible message about who hacked your website and why they did it. However, there are many other sneaky ways that hackers use to compromise your website. Sometimes they will hack into the backend of your website and use it as a spam server, which can slow your website down to a crawl and eventually gets you blacklisted. Blacklisting means that your web address (domain name) is added to naughty lists on servers all over the world that block others from visiting your website and sending email messages to you. As you can imagine, that could be a big problem for your business.

To protect you, your website, and your email from being hacked, one of the most important things you can do is to make sure your website’s software stays up-to-date. Whether you are using WordPress, Joomla, Drupal, or other content management system (CMS) or even hand-coded files, you need to make sure that these programs and software keep up with modern technologies.

Another consideration is your hosting account — make sure you are hosted with a reputable company that cares about security. Sometimes there are some extra hassles that come along with security, but they are worth it in the long run.

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#3: Content

First impressions may be mostly controlled by the overall design of your website, but that is only the beginning. Once you’ve grabbed their attention, you need to further interest them with great content. Your written words should be interesting while also providing important information about the products and/or services you offer.

When updating or redesigning your website, this is a great opportunity to fine-tune your content. Be sure to write copy that is simple, on-target, and effective. Remember, you only have 2 to 4 seconds to engage your visitors and hopefully convert them into customers — this isn’t just about wowing them with graphics — you have to use keywords and phrases that grab their interest.

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#4: Effectiveness

From a marketing standpoint, your website’s effectiveness is critical. You need to keep an eye on your statistics — see what visitors are clicking on, which pages they visit, and how long they stick around. In addition to watching your statistics with a tool such as Google Analytics, there are other ways to study the effects of your website. Techniques such as heat mapping, conversion tracking and user recordings can help you better understand how visitors traverse your website and what causes them to contact and potentially hire you.

One great way to make your website more effective is to make use of calls-to-actions (CTA). A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your website. You need to make sure that your CTAs are clearly defined and are interesting enough to your visitors that they actually follow them. In a nutshell, you need to make it easy for your visitors to find the end goal and help them get there.

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#5: Search Engine Optimization (SEO)

Now that you have a beautiful design and well-written content, you need to update your SEO settings so people can find you. SEO rules are constantly changing — you may have read articles about Google updating their algorithms — every time the search engines make their own updates, your website is potentially affected. You need to stay on top of the new iterations; the longer you wait, the further behind you become.

When you update your website’s appearance and content, this is a perfect opportunity to also update your SEO settings. These might involve reassessment of your newly-updated content, but it may also involve updating the underlying code associated with the new design. When you have your website redesigned, it is important that your web designer consider these options as he/she is rebuilding your site.

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#6: Usability

Visitor trends change as technology changes. For example, a common design aspect just a few years ago involved the notion that the most important information on your website needed to be “above the fold”. This meant that when a visitor viewed your website, you wanted to show them the most important features without requiring any scrolling. Nowadays, the majority of visitors use their mobile phones, which actually encourages use of your finger to scroll.

Another important usability feature has to do with navigation. Most websites these days use horizontal navigation, which is great on devices with larger screens. But when viewed on smaller devices such as tablets and smartphones, the navigation system needs to adjust accordingly. Modern websites often use what is called a “hamburger menu”, which is a small icon consisting of three horizontal lines. This symbol is now universally recognized as a button that opens a menu. In the case of smaller devices, the menu is displayed as a vertical menu, with enough spacing between each menu item to accommodate finger tapping.

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#7: Load Times

These days, it is critical that you grab the attention of your visitors within seconds of their arrival to your website. While all four of the points above play a part in this process, none of them will be applicable if your visitors become impatient waiting for your website to load in the first place. Loading times have become so important that even Google is rewarding sites that load faster with better search results placement. Yes, that’s right — Google will place you higher in search results if your website loads faster than those of your competitors.

There are many factors that contribute to load times, including image sizes, optimization of your website’s file system, page caching, and even your web hosting account. There are methods available for optimizing all of these factors. If you serve many local clients and have a lot of traffic to your website, you should avoid “shared” web hosting, which accounts for the vast majority of hosting providers. Talk to your web designer and/or developer to find out more about options to speed up your website.

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When?

Security, SEO and content updates should be done at least monthly, in most cases. It’s important that your website be a safe place for you and your visitors, and content needs to be accurate and up-to-date.

Usability and effectiveness updates could probably be performed during an annual website audit.

Design and other updates, such as a design refresh, are recommended every 2 to 3 years – and even that can be a long time in terms of technological advances.

Conclusion

The points above are only seven of many ways to keep your website updated, fresh, and appealing to visitors. While there may be other reasons your websites needs to be updated, these are some very compelling reasons to consider doing so. DUBUB Marketing Agency includes these features into our Website Packages. We also provide ongoing updates and improvements through our Website Care Plans, which allow you to run your business instead of having to spend precious time on updating your website (and taking the risks involved in handling them yourself).

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