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Posted 17 May 2019

Top 7 Reasons You Should Update Your Website

Top 7 Reasons You Should Update Your Website 1

The World Wide Web is one of the best and most cost-effective ways to market your business. For this reason, it is very important that you update your website to keep it relevant, fast, and safe.

Trends in web design change almost daily, so it’s good to keep up with them. Regular design updates can actually save you money. It’s not about “keeping up with the Joneses” – it’s more about keeping up with web standards. Consistency while browsing the web is important, especially for those who aren’t savvy with technology.

Additionally, search engines like Google are constantly updating their algorithms to provide the best search results. Updating your website to best address these updates is critical to maintaining your site’s ranking.

Top 7 Reasons You Should Update Your Website 2

#1: Visual Appeal

The appearance of your website is a direct reflection of your business. You need to position yourself and your company as an authority in your field. First impressions are vital to portraying this vision, so it is critical that you redesign your website regularly to stay on top of the latest design trends.

Likewise, if your site looks outdated and structured poorly, potential clients may subconsciously think that your business is outdated and structured poorly as well. Your website should highlight your products and/or services in a positive light that encourages visitors to find out more about you, which potentially leads them to hire you or purchase your products.

Your website should also be designed to look nice and be easy to navigate on multiple device types. Regardless of whether visitors view your website from a desktop computer, laptop, tablet or mobile phone, it should dynamically adjust for each of these devices. You don’t want to alienate any potential clients, so it’s imperative that you maintain a responsive design that accommodates all modern devices.

Top 7 Reasons You Should Update Your Website 3

#2: Security

You hear stories all the time about websites getting hacked. The most publicized ones usually include a defaced homepage that shows some terrible message about who hacked your website and why they did it. However, there are many other sneaky ways that hackers use to compromise your website. Sometimes they will hack into the backend of your website and use it as a spam server, which can slow your website down to a crawl and eventually gets you blacklisted. Blacklisting means that your web address (domain name) is added to naughty lists on servers all over the world that block others from visiting your website and sending email messages to you. As you can imagine, that could be a big problem for your business.

To protect you, your website, and your email from being hacked, one of the most important things you can do is to make sure your website’s software stays up-to-date. Whether you are using WordPress, Joomla, Drupal, or other content management system (CMS) or even hand-coded files, you need to make sure that these programs and software keep up with modern technologies.

Another consideration is your hosting account — make sure you are hosted with a reputable company that cares about security. Sometimes there are some extra hassles that come along with security, but they are worth it in the long run.

Top 7 Reasons You Should Update Your Website 4

#3: Content

First impressions may be mostly controlled by the overall design of your website, but that is only the beginning. Once you’ve grabbed their attention, you need to further interest them with great content. Your written words should be interesting while also providing important information about the products and/or services you offer.

When updating or redesigning your website, this is a great opportunity to fine-tune your content. Be sure to write copy that is simple, on-target, and effective. Remember, you only have 2 to 4 seconds to engage your visitors and hopefully convert them into customers — this isn’t just about wowing them with graphics — you have to use keywords and phrases that grab their interest.

Top 7 Reasons You Should Update Your Website 5

#4: Effectiveness

From a marketing standpoint, your website’s effectiveness is critical. You need to keep an eye on your statistics — see what visitors are clicking on, which pages they visit, and how long they stick around. In addition to watching your statistics with a tool such as Google Analytics, there are other ways to study the effects of your website. Techniques such as heat mapping, conversion tracking and user recordings can help you better understand how visitors traverse your website and what causes them to contact and potentially hire you.

One great way to make your website more effective is to make use of calls-to-actions (CTA). A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your website. You need to make sure that your CTAs are clearly defined and are interesting enough to your visitors that they actually follow them. In a nutshell, you need to make it easy for your visitors to find the end goal and help them get there.

Top 7 Reasons You Should Update Your Website 6

#5: Search Engine Optimization (SEO)

Now that you have a beautiful design and well-written content, you need to update your SEO settings so people can find you. SEO rules are constantly changing — you may have read articles about Google updating their algorithms — every time the search engines make their own updates, your website is potentially affected. You need to stay on top of the new iterations; the longer you wait, the further behind you become.

When you update your website’s appearance and content, this is a perfect opportunity to also update your SEO settings. These might involve reassessment of your newly-updated content, but it may also involve updating the underlying code associated with the new design. When you have your website redesigned, it is important that your web designer consider these options as he/she is rebuilding your site.

Top 7 Reasons You Should Update Your Website 7

#6: Usability

Visitor trends change as technology changes. For example, a common design aspect just a few years ago involved the notion that the most important information on your website needed to be “above the fold”. This meant that when a visitor viewed your website, you wanted to show them the most important features without requiring any scrolling. Nowadays, the majority of visitors use their mobile phones, which actually encourages use of your finger to scroll.

Another important usability feature has to do with navigation. Most websites these days use horizontal navigation, which is great on devices with larger screens. But when viewed on smaller devices such as tablets and smartphones, the navigation system needs to adjust accordingly. Modern websites often use what is called a “hamburger menu”, which is a small icon consisting of three horizontal lines. This symbol is now universally recognized as a button that opens a menu. In the case of smaller devices, the menu is displayed as a vertical menu, with enough spacing between each menu item to accommodate finger tapping.

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#7: Load Times

These days, it is critical that you grab the attention of your visitors within seconds of their arrival to your website. While all four of the points above play a part in this process, none of them will be applicable if your visitors become impatient waiting for your website to load in the first place. Loading times have become so important that even Google is rewarding sites that load faster with better search results placement. Yes, that’s right — Google will place you higher in search results if your website loads faster than those of your competitors.

There are many factors that contribute to load times, including image sizes, optimization of your website’s file system, page caching, and even your web hosting account. There are methods available for optimizing all of these factors. If you serve many local clients and have a lot of traffic to your website, you should avoid “shared” web hosting, which accounts for the vast majority of hosting providers. Talk to your web designer and/or developer to find out more about options to speed up your website.

Top 7 Reasons You Should Update Your Website 9

When?

Security, SEO and content updates should be done at least monthly, in most cases. It’s important that your website be a safe place for you and your visitors, and content needs to be accurate and up-to-date.

Usability and effectiveness updates could probably be performed during an annual website audit.

Design and other updates, such as a design refresh, are recommended every 2 to 3 years – and even that can be a long time in terms of technological advances.

Conclusion

The points above are only seven of many ways to keep your website updated, fresh, and appealing to visitors. While there may be other reasons your websites needs to be updated, these are some very compelling reasons to consider doing so. DUBUB Marketing Agency includes these features into our Website Packages. We also provide ongoing updates and improvements through our Website Care Plans, which allow you to run your business instead of having to spend precious time on updating your website (and taking the risks involved in handling them yourself).

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Posted 13 May 2019

The Importance Of Updating Your Website

The Importance Of Updating Your Website 10

First impressions is usually the influence that gives the biggest effect. With a business, this is your website! Your website is the poster child for your company. It is typically the first place your customers will visit to get an insight into your company and the services you can provide for them. In this case, it is extremely important to keep your website up-to-date and focus on the content that you are producing for your website.

So why should you update your website?

Content

Hot off the press content frames a trustworthy relationship with your clients and your new potential clients. It is extremely important to keep your content up to date as the content produced is what your clients have confidence in.

It is also suggested that modernized content aids to build domain authority.

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Websites will promote you 24/7: No employee will — Paul Cookson

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Security

One of the main reasons for updating your website is for security reasons. If your website is hacked, it is going to cause issues for both your business and your clients as vital information can be stolen. With security issues also comes a lack of trust between the business and the client.

The main reason for any website being hacked is the exposure in the platform. For example, If a vulnerability is found in a platform such as CMS Made Simple, then hackers will target these sites as they all share the same vulnerability.

A tip to ensure your website is secure is to carry out research about the platform you wish to use. Is it updated regularly? Does it provide security features?

Web developers at DUBUB Marketing Agency strongly recommend using WordPress . Not only one of the easiest platforms to use, but it is one of the most secure sites for your business to be built on. It’s also updated frequently with the latest security features.

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Mobile Friendly

This is not an option or a trend, it is an absolute must for your website! This allows users across several unique devices and platforms view your website with ease.

Smartphones and tablets are more of a common standard and will remain this way for a very long time! Optimising your website for your customers needs is vital.

The advantages of mobile friendly website include:

  1. You can reach more customers.
  2. If your website is not optimized, you can potentially loose out on revenue for your business. Do not frustrate potential customers.
  3. You company will be known as a modern more relevant company.
  4. As a business, your reputation is significant. Are you really going to let your reputation be ruined because your website is not optimized?
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Outdated Themes

Retro may be a cool design trend to use but what is not cool is outdated technologies and it’s functionality. As the digital world is constantly changing and updating, what was awesome today maybe be not so awesome tomorrow. With this in mind you need to stand out from the crowd. Research trends, new technologies and search for inspiration for both your designs and functionality.

Also a few pointers to acknowledge is: Has your company changes its approaches and directions? If so, the driving force behind your website may not reflect your company and needs an immediate update.

Staying fresh and up-to-date is vital for your company. Clients first opinion of your website can have a great aftermath on your business.

Remember the key phrase: Your website is a poster child for you company.

Never let your website go stale, start this year off with an update to your website and maintain it. You never know who is watching your website and the benefit it may have for your company.

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Posted 23 April 2019

5 Reasons Why A Business Needs A Good-Looking Website

5 Reasons Why A Business Needs A Good-Looking Website 14

1. A poorly made website is worse than no website

There is nothing worse than a poorly designed website. A typical example of such a website is the one that takes ‘years’ to load a single page. A website with poor theme visibility, slow and sloppy as a chameleon will only end up deterring your customers. If your website has these characteristics, you need to change it because, while it will give you the online presence you need, it will leave a bad impression of your business with your customers.

Assuming a customer is researching local business for a particular service that fit your business description and your business website pop up with its sleek mobile-friendly design and loads of rich contents in contrast with that of the competition that has a dated, sluggish site that is difficult to navigate, the customer will most like choose your business.

5 Reasons Why A Business Needs A Good-Looking Website 15

2. First impression matters

If you want your potential customers to remain glued and attracted to your business, then you need a good-looking website that is well optimized. It is very important that you grab the attention of the viewer immediately. A website with a beautiful theme and color rendition, easy to navigate, nice fonts and easy to spot products are the first impression components that can hook any prospective customer and make them your return visitors. Your business presentation deserves the best, and you shouldn’t cut cost when t comes to that. Give it your best shot.

5 Reasons Why A Business Needs A Good-Looking Website 16

3. Drive business credibility

A business that cannot prove its credibility is doom to fail as it will become unable to attract the right audience.  One of the positive features of a good-looking website with better Search Engine Optimization (SEO) is that it reassures users that your business is legitimate and valuable—the proof of its credibility.

For instance, the homepage of a well optimized and correctly created coffee website will tell viewers why the product it offers is the best, how they “brew richer coffee” at “grocery store prices,” and more. Testimonials from previous and repeated customers further lend credence to the business ability to deliver as advertised, earning more trust of your visitors.

5 Reasons Why A Business Needs A Good-Looking Website 17

4. Creating brand awareness

Since ranking higher in search engine result pages (SERPs) is a major theme of building brand awareness through online marketing, your business needs a good-looking and well-optimized website to achieve this goal. When your business website appears on the first pages of famous search engines like Google, Bing, or Yahoo, people are more likely to trust your business brand when they search for a specific keyword compared to some other brands that do not have a robust online presence.

Hence, if you want your business to increase its brand awareness, you have to invest considerably in the right SEO keywords. In today’s digital marketing landscape, a search engine can make or break your business.

5 Reasons Why A Business Needs A Good-Looking Website 18

5. Effective and efficient marketing

The reason why you are in business is to make a profit and the only way you can ensure that is to market your product or services. The best and most innovative business tips you can adapt to get your products across and maximize profits is t create a user-friendly, SEO quality website that will make your contents to rank higher on SERPs and expose your business to more significant leads. The days of radio advertisements and billboards are long gone. Such modes of marketing only give you a narrowed and lower visibility, making it harder for your business to compete and generate the much-needed traffic to rake in sales.

But when you have a well-designed website with the right SEO, your business can rank higher in marketing your brand and reap big from converting leads to sales. 

5 Reasons Why A Business Needs A Good-Looking Website 19

Final thought

Consumers online research and use of search engines is now the norm in today’s digital marketing. Businesses that have very poor or no online presence risk losing out big time in the pool of wealth available in online business dealings.

Your business needs the right website to hit its target, and that is what we at DUBUB Marketing Agency are committed to giving you—a first class web design services, unbeatable e-commerce development and the best in digital marketing services.

Get a quote or Contact Us and let’s get started with moving your business to the next level.                       

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Posted 18 April 2019

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them.

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 20
Why businesses must take advantage of customers online searches through a good looking website.

Let’s face it: rapid technological innovation and the advent of the internet has changed the way people do business, especially in the 21st century. Just look around your environment and testify to the glaring fact about the rate at which people are using the internet these days, and the number keeps growing with no signs of slowing down now or in the future. Consequently, this has led to the concept of digital marketing and web development as both medium and large-scale businesses seek better ways to cope and meet up with their customers’ evolving shopping habits. Companies are also using the medium of online marketing to attract more prospects and to stay ahead of the competition.

So, if as a business owner you plan on getting an edge over the competition this 2019, then you need to know the best business tips in your industry and as well figure out ways how search engine optimization (SEO) can take your business to the next level. This is very important for businesses because the key that unlocks the success door of digital marketing is optimized online visibility, which can only be possible through a website.

Why Your Business Needs Online Visibility

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 21

Like we said earlier, the way people do business—buying and selling—have changed dramatically and it’s only plausible that all businesses adjust to the change or be left behind.

For instance, the majority of medium and large-scale businesses have a website. In fact, it is difficult for you to navigate two feet without coming across a URL for a particular business or service. One thing that such companies/businesses have in common in being visible online is the recognition that the vast number of modern consumers they are targeting are already on the web looking them up.

A recent study reveals that more than 70-80% of people will research a company online before deciding to buy a product or services, mostly from the company’s website. The reality that consumers online searches play a significant role in making their purchase decisions online or offline has forced many companies, especially medium and large-scale businesses, to create an online presence. The power of consumers’ online research of products before buying is something that all businesses must take into consideration. The reason is that the number of consumers conducting research online before purchasing a product or a service has increased by 20% in the last year, according to a recent study conducted by GE Capital Retail Bank. The study shows that more than 80% of people look at products (or services) online before purchasing from in store.

Below are some other important findings of the survey:

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 22

•    Before making a major purchase, consumers spend an average of 79 hours.

•    60% of consumers begin their product research before with one or more search engines before heading to a particular website.

•    More than 15% conduct their online research on a mobile device at home while another 66% conduct their online research on PC and laptops at home.

•    88% of people make their final purchase in the store.

•    19% of consumers think it is crucial that retailers have mobile-friendly websites.

•    79% states they are happy to have access to technology as it offers them access to information.  

From the result above, it is clear that your business can only reach its objectives and realize its goals by being available online and becoming part of the web of information frequently sought by modern consumers.

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 23

Unfortunately, a fairly larger number of today’s business owners and managers in America still do not have a website or social media links that should give their business the identity of an online living entity. In a survey conducted by Clutch, a B2B research firm, 46% (4 out of 9 of more than 350 companies with less than $1million in annual revenue and fewer than 10 employees) of business said they don’t have a website nor any form of online presence.   

The result is truly surprising, more so the excuses put forward by some of these businesses surveyed. While some of these B2B business managers and owners believe that a website isn’t necessary for their business, about 12 percent of them went further to say that, their company would not need going online shortly. This is genuinely shocking and can turn out to become a costly and devastating error, especially when you take into account recent data that suggest that online services will overwhelmingly change the B2B marketing landscape in a few years from now. Lastly, 79% thinks it is a good thing to have access to technology because it offers access to information.

So, if you are a business manager/owner and still lost in the wilderness of only running your business offline, here are some other reasons why you should consider going online with your website—a good one at that.

Websites Attracts More Customers

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 24

No matter the industry or niche you are in, if you decide to check on your competitors, we guarantee you will find they have a strong web presence. This is because, in today’s business world, websites are a crucial source of contact. Out of every 100 Americans, 77 have internet-enabled smartphones, meaning, 77% of American citizens can search “business near me,” and when they do, they get attracted to your business when it pops up in search result pages. But what happens if you don’t have a website? It is simple: you will not exist for those people.

The internet and affordable technology have made it possible for almost everyone to have an unlimited amount of knowledge on their hands at any given time. Today’s consumers recognize that information is a crucial resource to achieving the best out of anything, and so they gather as much of it as they can on any service or product they want to buy. So take note that f you are running a business without a website, know that you are preventing consumers from discovering your business. 

According to Google statistics in 2018, 50% of local searches by mobile users lead to stores visit within 24 hours. A business that has an online presence will be more discoverable to potential customers, while also allowing you to tell your brand story and inform consumers why your business is special. People are looking to deal with businesses that have credibility, and that is one thing a website with successful web development offers. Attraction is key to the success of your business.

Consumers View Websites As Highly Beneficial

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 25

If people don’t like what they see on Amazon eBay, or so, those places wouldn’t be crawling with visitors making daily purchases.

If your business has a website, it will engage prospects; convert some of them (if not all) into customers and keep them excited with your products or services. No consumer out there will make a purchase or invest in a project without understanding what the product or service is all about, and who are those behind it. The modern consumer is information hungry and wants to gather and know as much as they can before committing their hard-earned money.

With a Search Engine Optimize website, your customers and prospects will get the information they seek no matter what platform they use in their search. Consumers have a sense of security when a business website gives them a clear picture of what to expect from a particular product or service as they tow the buyer’s journey. For instance, it will help them to know the quality of what you are offering (especially from previous customers reviews), your payment policies/sources, you return policy, and more. These are considerations that are highly beneficial to consumers, and it’s something they always want to know before pitching a tent with your business.

That said while having a website to create your online presence is crucial to targeting the right audience, reaping the benefits of being available to consumers online searches is a different ball game.

What does it mean? Well it means that, not all websites are websites. In fact, it is one thing to have a website and another thing to achieve your goals and objectives with that website. In the world of web development, we have the good the bad, and the ugly. Only a well designed and SEO website can help you reap the benefits of having an online presence.

Here are 5 reasons why you need to have a good looking website with good SEO to attract your target audience and convert leads into customers.

5 Reasons Why A Business Needs A Good-Looking Website

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 26

1. A poorly made website is worse than no website

There is nothing worse than a poorly designed website. A typical example of such a website is the one that takes ‘years’ to load a single page. A website with poor theme visibility, slow and sloppy as a chameleon will only end up deterring your customers. If your website has these characteristics, you need to change it because, while it will give you the online presence you need, it will leave a bad impression of your business with your customers.

Assuming a customer is researching local business for a particular service that fit your business description and your business website pop up with its sleek mobile-friendly design and loads of rich contents in contrast with that of the competition that has a dated, sluggish site that is difficult to navigate, the customer will most like choose your business.

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 27

2. First impression matters

If you want your potential customers to remain glued and attracted to your business, then you need a good-looking website that is well optimized. It is very important that you grab the attention of the viewer immediately. A website with a beautiful theme and color rendition, easy to navigate, nice fonts and easy to spot products are the first impression components that can hook any prospective customer and make them your return visitors. Your business presentation deserves the best, and you shouldn’t cut cost when t comes to that. Give it your best shot.

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 28

3. Drive business credibility

A business that cannot prove its credibility is doom to fail as it will become unable to attract the right audience.  One of the positive features of a good-looking website with better Search Engine Optimization (SEO) is that it reassures users that your business is legitimate and valuable—the proof of its credibility.

For instance, the homepage of a well optimized and correctly created coffee website will tell viewers why the product it offers is the best, how they “brew richer coffee” at “grocery store prices,” and more. Testimonials from previous and repeated customers further lend credence to the business ability to deliver as advertised, earning more trust of your visitors.

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 29

4. Creating brand awareness

Since ranking higher in search engine result pages (SERPs) is a major theme of building brand awareness through online marketing, your business needs a good-looking and well-optimized website to achieve this goal. When your business website appears on the first pages of famous search engines like Google, Bing, or Yahoo, people are more likely to trust your business brand when they search for a specific keyword compared to some other brands that do not have a robust online presence.

Hence, if you want your business to increase its brand awareness, you have to invest considerably in the right SEO keywords. In today’s digital marketing landscape, a search engine can make or break your business.

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 30

5. Effective and efficient marketing

The reason why you are in business is to make a profit and the only way you can ensure that is to market your product or services. The best and most innovative business tips you can adapt to get your products across and maximize profits is t create a user-friendly, SEO quality website that will make your contents to rank higher on SERPs and expose your business to more significant leads. The days of radio advertisements and billboards are long gone. Such modes of marketing only give you a narrowed and lower visibility, making it harder for your business to compete and generate the much-needed traffic to rake in sales.

But when you have a well-designed website with the right SEO, your business can rank higher in marketing your brand and reap big from converting leads to sales. 

Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them. 31

Final thought

Consumers online research and use of search engines is now the norm in today’s digital marketing. Businesses that have very poor or no online presence risk losing out big time in the pool of wealth available in online business dealings.

Your business needs the right website to hit its target, and that is what we at DUBUB Marketing Agency are committed to giving you—a first class web design services, unbeatable e-commerce development and the best in digital marketing services.

Get a quote or Contact Us and let’s get started with moving your business to the next level.                       

READ MORE