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UI-UX Design

Posted 8 May 2019

Why Graphic Design Is Important For Any Business

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While a picture may be worth a thousand words, graphic design can be worth thousands of dollars in any business.

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Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, and eventually persuade to purchase (or take the desired action).

You may craft a flyer design to inform your audience about an upcoming workshop, design an email series to upsell a service to current customers or create a sales page for a new product release.

If you’re in a business, you’re in the business of graphic design.

Let’s look at 5 reason why graphic design is important for any business (including yours) to expand brand reach and turn more profit.

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1. First impressions matter.

Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship.

The first business graphic a prospect encounters may be a business card, a sales page on your website, an online ad, a flyer, your latest social media post, or even your product packaging.

Capitalize on the first step of the buyer’s journey by implementing relevant, updated graphics that tell the story of your brand (hint: you may need to give your Facebook a facelift).

When a customer hears about your brand for the first time, they are most likely going to do some preliminary research on your website before making a purchase. What does your website homepage say about your brand? Are there bright, cheery colors with whimsical fonts? Or did you use sleek, professional design elements with gray and silver hues?

Take a ‘tour’ of your business website and social media pages, updating any graphics that no longer accurately represent your brand or brand message.

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2. Consistency is credibility.

Graphic design is important for any business wanting to create credibility in their industry or field. The more content you provide that helps solve a problem or relieve a pain point, the more the audience will trust your advice and start to regard you as an expert in your field.

To demonstrate this point, let’s say you’re walking in the park and see a basketball player sink a 3-point shot. It was a great shot, but would you assume he’s a great basketball player because he made one basket? Probably not; it could’ve been a lucky shot. If you had seen the same player sink 30 shot in a row, though, you might start to believe he’s actually a professional basketball player. Consistency creates credibility.

The same principle applies to marketing and branding; if you create a piece of content that helps someone solve a problem or relieve a pain point in their own life, they will most likely turn to you for advice again when facing a similar situation in the future.

Consistent content creation is the key to building a dedicated following of people who trust your brand and believe in your message.

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3. Efficiency in summary.

Graphic design is important for any business looking to share information with ease. Hubspot reports that infographics are actually liked and shared on social media 3x more than any other type of content.

Infographics are a great way to summarize information that your audience would otherwise skim over (or skip reading completely). Humans are heavily influenced by visuals; adding relevant graphics to text can deepen our understanding and recollection of information.

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If you’ve ever learned another language with Rosetta Stone, you’ve experienced the phenomenon of using visuals to deepen understanding and recollection. This language-learning software never offers explicit definitions to foreign words, but instead forces the student to infer the answer using visual context clues. The secret to success, according to the Rosetta Stone website, is discovering patterns instead of memorizing rules: “Rather than allowing you to rely on repetition and parroting, our sequence leads you to arrive at the right answers intuitively.

Learning actively helps you retain your new language skills. And before you know it, you’ll be thinking in your new language-instead of just speaking it” (source: Rosetta Stone).

Try incorporating infographics anywhere you currently use large blocks of text to explain information. Have a “how-to” page? Turn it into an easy-to-follow infographic. Posting an article about social media statistics on your blog? Add an infographic summarizing the important stats.

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4. Creativity kills competition.

To stay ahead of competitors in the marketplace, you’ve got to get creative.

Create content that approaches an idea, solves a problem, or relieves a paint point in an innovative way. Graphic design can be used to empathize with the audience by literally showing the audience what life would look and feel like with pain point x solved by your product, service, or advice.

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5. Your message matters.

Above all, graphic design is important for any business to tell their story. Whether you’re a solopreneur selling homemade jewelry on Etsy or part of multi-million dollar e-commerce operation, your business has a story to tell.

Graphic design communicates more than just words to your audience. Even simple design elements like font choice and color scheme can help to portray an emotion or feeling that supports your message.

While the message of all the graphics in your business will differ slightly, they should all tell the same story about your brand. Having a branding guide in place will help you and your team choose design elements that tell the same story and keep the look of your brand consistent.

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Posted 6 May 2019

First Impressions: What Good Design Can Do for Your Business

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Your brand’s website communicates to potential customers whether your business knows what it’s doing or not. That’s why web design is important as a marketing tool. It highlights the need to invest time and resources into a well-built homepage so it doesn’t appear you’ve settled for a default theme or overly simple layout.

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Why design matters

According to researchers from the Missouri University of Science and Technology, a person’s eyes take 2.6 seconds to focus on a specific element of a webpage when it loads. The viewer quickly forms an opinion based on what they’ve seen, so it pays to influence that opinion with a smart design.

“People have [feelings] about your company based on the experiences that they have had with a brand,”

“A well-designed logo and website inspires confidence because it looks professional. If a company is willing to focus on creating a clean and functional design that is easy to use, then that could be an indicator of what using their product might be like.”

“Good design helps to communicate your message, pulls weight to cut through the marketing chatter, and arranges information most effectively for the precise market you’re trying to reach,” added Lilian Crooks, graphic designer and communications specialist at Harcum College. “Effective design and messaging work in tandem to convey the value of your business legibly and, most importantly, memorably.”

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Keeping it simple

Your landing page should set the tone for your company and provide important information, making it easy for your audience to understand what products or services your business provides.

“Figure out what the most important information is that you need users/customers to take away from that page, and make it extremely easy to find and understand,”

“Then identify the most important action you’d need users to take on that page and make it prominent and easily accessible.”

Whatever call to action you choose, it should engage your audience with your services or products. Likewise, your design should prioritize simplicity over complicated strategy, noting that you should be “explicit and concise with your information, and establish a tone, look and feel that is true to the brand you’ve created for your business.”

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Visual appeal

You might have a great story to tell, but no one will want to read your About Us page or explore your social media posts if you don’t engage your audience right away. But how can you accomplish this?

Strong visuals do the trick quickly.

“An image can communicate even complex messages quickly, concisely and memorably,”

“It’s this same drive for fast consumption that has evolved the internet from its text-centric roots into an image- and increasingly video-centric [medium].”

Eye-catching visuals will set your brand apart. The imagery you use should be relevant to your brand and engage your target audience. When in doubt, keep things direct and simple, she said.

“stock photography and illustration looks like stock photography and illustration.” 

To avoid using the same visuals as another company, consider supporting local artists and designers to create unique, innovative designs.

Additionally, for original design, it’s important to keep up with recent software. For instance, Adobe recently announced the Pantone Color of the Year 2019.

“Living Coral is a great, energetic alternative to a more ‘precious’ pink, and it plays beautifully with a wide array of other colors,”

“Pantone’s annual pick often seems to reflect burgeoning color trends rather than set them.”

Bottom line

When you’re deciding what your online brand presence should look like, it’s important to be consistent but not repetitive.

“The best brands … feel more like real, multifaceted personalities than collections of graphical elements,”

“Think about the qualities that are unique to your business and that could attractively represent your brand. Then let those qualities drive your logo and website to your Instagram feed and even your storefront, packaging and customer service.”

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