Posted 16 May 2019

8 Reasons Why SEO Is Important For Your Business In 2019

8 Reasons Why SEO Is Important For Your Business In 2019 1

SEO is not anymore a buzzword. By this time, many businesses are well aware of the fact that SEO can help a business to get increased visibility and higher ranking. Moreover, it can help a business to receive a huge flow of traffic. SEO or Search Engine Optimization which is a part of the digital marketing has become an integral part marketing endeavor of any business.

Businesses Are Moving Online

Most of the businesses are moving online. In fact, every business wants to get a leading edge over their competitors. Businesses’ operating in the same niche always look out for ways to reach out to targeted customers in their area first. By using different techniques, most businesses are taking part in the race to gain the top slot.

Using SEO

SEO efforts can help a business to reach the next level in their business. Moreover, SEO is considered to be the tool that can create magic for any business. The magic is to attract target people from all over the globe.

It can be said that more than 40% of the world population are using the net for almost everything. This means that millions of internet searches are taking place on a daily basis. So in case, you want your business to reach out to the target audience, the optimization of the site is important. For this, you must definitely take the help of SEO efforts.

8 Reasons Why SEO Is Important For Your Business In 2019 2
8 Reasons Why SEO Is Important For Your Business In 2019 3

8 Reasons Why SEO Is Important for Your Business In 2019

SEO can help your business in many ways. Check out how it is going to help you.

1. Great User Experience

Many people have the vague idea that SEO is all about the ranking of the website. It’s partly true, but it’s also about user-friendliness. When users are able to get a great user-experience on the site, they would definitely visit the site. A site which is clutter free and offers a clean look would definitely visited by more people as customers would find it easy to use.

2. Augment Brand Awareness

Whether a business has been operating for many years or just came into business a few days back, building brand awareness should be the important goal. In order to maintain growth, it is important to attract customers. With the right marketing strategy, a business website can appear on the top of the search results. When people start to know about a brand, it would generate traffic and sales.

3. Economical Promotion

SEO offers a great return of the investment as it can be customized for matching the parameters of the marketing budget. By building a digital footprint, it can provide a quantifiable result for the business.

4. Strategic Consumer Insight

A Google Analytics account needs to be set up for the website. It help a business to view the amount of visitors from the different geographical location. Other insights like how much time a visitor spent on the site and etc. Based on the data, marketing plan for targeting customers and promotional efforts can be taken.

5. Strong Conversion Rate

A website that is optimized would offer faster loading time, reader friendly, and responsiveness. It would also businesses to gain access to the customer segment. SEO can help to predict the income through keyword analysis and understanding the market potential. Once a site is analyzed, it would help to provide a better solution for customers.

6. Huge Online Presence

According to a study by a local SEO company, it has been seen that almost 97% of the online users search for all kind of brands within their local area. Among the 87%, 50% customers frequented the web in order to research about the products. However, it has been seen that brick and mortar stores don’t need any online presence but greatly depends on reviews. Similarly, local business needs to optimize their site so that it can be easily discovered by the targeted customers.

7. Social Media

Social media are becoming the most trusted platforms of search databases. In fact, SEO and Social Media go hand in hand for improving the visibility of the brand. Businesses can’t deny that brands which are usually recommended by friends or relatives through social media post sharing, receives better traffic. Also, the probability of sales greatly increases.

8. Smartphone Usage

The world is getting addicted to electronic gadgets like smartphones. People are spending more time on the devices and are also using it to interact with the social media. It also signifies that people using smartphones for using the internet. This shows it very well that the websites need to optimize for the mobile devices. It would appear on the SERP results easily.

One of the great things about using SEO for a business is that one won’t need to break the bank. With proper guidance, businesses can easily stay ahead of their competitors.

Posted 7 May 2019

What Is SEO (Search Engine Optimization) And Why Is It Important

What Is SEO (Search Engine Optimization) And Why Is It Important 4

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What Is SEO (Search Engine Optimization) And Why Is It Important 5

What is SEO?

Search engine optimization or SEO in short, is a set of rules for optimizing you website for search engines and improve your search engine rankings.

It is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.

SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

What Is SEO (Search Engine Optimization) And Why Is It Important 6

Why is SEO important?

In today’s competitive market, SEO marketing is more important than ever.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is important because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
What Is SEO (Search Engine Optimization) And Why Is It Important 7

An introduction to SEO for beginners

For beginners to SEO the above definition may sound complicated.

In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.

When you perform a search on Google the order by which the returning results are displayed, is based on complex algorithms.

These algorithms (also known as search engine ranking algorithms), take a number of factors into account before they decide which web page will be shown in the first place, second place etc.

Optimizing your website for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

What Is SEO (Search Engine Optimization) And Why Is It Important 8

What are the main stages of the Search Engine Optimization process?

As I mentioned above, SEO is not a static process but rather a framework with rules and processes.

For simplicity though, SEO can be broken down into 3 main stages:

Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website with out any issues.

On-site SEO: Rules to apply on your site and content to make it search engine friendly.

Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.

Technical SEO

The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods.

It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again.

On the other hand, if you have problems with crawling and indexing, it can negatively impact on your rankings.

On-site SEO

The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other elements found on a page.

Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.

Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about.

It is at this stage that you will deal with website structure, keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques that can send the right signals to search engines.

If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog.

Note that content optimization is part of on-page SEO but sometimes this is referred to as Content SEO.

Off-site SEO

The third stage is Off-Page SEO.

Besides the changes you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques.

Why is off-page SEO important?

In general, when a user types a search query, search engine algorithms look into their index and try to find the best pages that can satisfy the intent of the user.

Pages that are good candidates appear to the first positions of the search results.

One of the factors to determine the position a webpage in the results, is the number of incoming links (backlinks).

Backlinks are a signal of trust and depending from where the links are coming, they can greatly affect your ranking position.

If the links are coming from well-known and trusted sites, your ranking will be positively affected.

If they are paid links, links in article directories, link farms or a result of an exchange, your ranking will be negatively affected.

Getting links this way, is a violation of Google guidelines and most probably it will also result in a Google Penalty.

What can you do to get more links?

That’s a very good question and I am sure that if you search the Internet for that phrase you will get hundreds of different answers.

Good content will get you natural links which in turn will give you high rankings and traffic.

If you try to buy links or get them the easy way, you may have temporary success and then see your website disappearing from the top pages after the next Google update.

What Is SEO (Search Engine Optimization) And Why Is It Important 9

What is the best way to start learning SEO?

The best way to learn SEO is to practice SEO.

Besides learning the different concepts and theories, the only way to find out if what you’ve learned works, it to apply the various techniques on a website and monitor your rankings.

What is the difference of SEO and Internet marketing?

Some people often ask me “Steve, Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.

It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.

In other words, if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum.

On the other hand, a website with good content can do well with or without SEO. SEO will just give the web site an extra boost.

What Is SEO (Search Engine Optimization) And Why Is It Important 10

SEO is a must for every web property

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

It is important since a good SEO approach can drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfill your business objectives.

Posted 23 April 2019

5 Reasons Why A Business Needs A Good-Looking Website

5 Reasons Why A Business Needs A Good-Looking Website 12

1. A poorly made website is worse than no website

There is nothing worse than a poorly designed website. A typical example of such a website is the one that takes ‘years’ to load a single page. A website with poor theme visibility, slow and sloppy as a chameleon will only end up deterring your customers. If your website has these characteristics, you need to change it because, while it will give you the online presence you need, it will leave a bad impression of your business with your customers.

Assuming a customer is researching local business for a particular service that fit your business description and your business website pop up with its sleek mobile-friendly design and loads of rich contents in contrast with that of the competition that has a dated, sluggish site that is difficult to navigate, the customer will most like choose your business.

5 Reasons Why A Business Needs A Good-Looking Website 13

2. First impression matters

If you want your potential customers to remain glued and attracted to your business, then you need a good-looking website that is well optimized. It is very important that you grab the attention of the viewer immediately. A website with a beautiful theme and color rendition, easy to navigate, nice fonts and easy to spot products are the first impression components that can hook any prospective customer and make them your return visitors. Your business presentation deserves the best, and you shouldn’t cut cost when t comes to that. Give it your best shot.

5 Reasons Why A Business Needs A Good-Looking Website 14

3. Drive business credibility

A business that cannot prove its credibility is doom to fail as it will become unable to attract the right audience.  One of the positive features of a good-looking website with better Search Engine Optimization (SEO) is that it reassures users that your business is legitimate and valuable—the proof of its credibility.

For instance, the homepage of a well optimized and correctly created coffee website will tell viewers why the product it offers is the best, how they “brew richer coffee” at “grocery store prices,” and more. Testimonials from previous and repeated customers further lend credence to the business ability to deliver as advertised, earning more trust of your visitors.

5 Reasons Why A Business Needs A Good-Looking Website 15

4. Creating brand awareness

Since ranking higher in search engine result pages (SERPs) is a major theme of building brand awareness through online marketing, your business needs a good-looking and well-optimized website to achieve this goal. When your business website appears on the first pages of famous search engines like Google, Bing, or Yahoo, people are more likely to trust your business brand when they search for a specific keyword compared to some other brands that do not have a robust online presence.

Hence, if you want your business to increase its brand awareness, you have to invest considerably in the right SEO keywords. In today’s digital marketing landscape, a search engine can make or break your business.

5 Reasons Why A Business Needs A Good-Looking Website 16

5. Effective and efficient marketing

The reason why you are in business is to make a profit and the only way you can ensure that is to market your product or services. The best and most innovative business tips you can adapt to get your products across and maximize profits is t create a user-friendly, SEO quality website that will make your contents to rank higher on SERPs and expose your business to more significant leads. The days of radio advertisements and billboards are long gone. Such modes of marketing only give you a narrowed and lower visibility, making it harder for your business to compete and generate the much-needed traffic to rake in sales.

But when you have a well-designed website with the right SEO, your business can rank higher in marketing your brand and reap big from converting leads to sales. 

5 Reasons Why A Business Needs A Good-Looking Website 17

Final thought

Consumers online research and use of search engines is now the norm in today’s digital marketing. Businesses that have very poor or no online presence risk losing out big time in the pool of wealth available in online business dealings.

Your business needs the right website to hit its target, and that is what we at DUBUB Marketing Agency are committed to giving you—a first class web design services, unbeatable e-commerce development and the best in digital marketing services.

Get a quote or Contact Us and let’s get started with moving your business to the next level.                       

Posted 19 April 2019

Did you know?

Did you know? 18