Posted 2 August 2019

10 Real Estate SEO Tips That Sell Houses

10 Real Estate SEO Tips That Sell Houses 1

Today’s home buyers are turning to the internet. According to the National Association of Realtors, 95% of buyers go online to look for homes. Mobile has replaced yard signs as the third-most utilized source of information about homes on the market, behind only search engines and agents. Though half of home buyers now find their homes independently, 87% are still retaining agents.

What is real estate SEO? In short, real estate SEO comprises of strategies that ensure renters and home buyers will find you when searching online. With so many customers going online to find new homes, the agents who master real estate SEO will rise above the competition. Digital marketing for realtors has become incredibly important. Below we’ll tackle 10 useful tips of successful real estate SEO.

10 Real Estate SEO Tips That Sell Houses 2

Identify Targeted Keywords

Search engines are in the match-making business. In order to reach and convert new customers, a wide selection of in-depth quality content on your website and mobile applications is key. Keywords match online users with the best resources. In order for search engines to include you in keyword searches, those keywords need to present throughout your online products. Search engines also index keywords in URLs, page titles and metadata. It’s important to pay attention to these additional opportunities to target keywords. However, it’s critical that you don’t use your keywords too much. Google will punish you for “keyword stuffing,” a term describing an overabundance of the same keywords throughout your site.

Identifying which keywords to target is an essential part of your real estate SEO strategy. You’re unlikely to compete with broad keywords such as “real estate” and “realtor.” The nation-wide competition for broad keywords is fierce. You are more likely to rank in searches for long-tail keywords, such as “sustainable homes using solar energy,” and local keywords, such as “townhouses in northwest Phoenix.” To ensure you’re matched with local and long-tail searches, these phrases and local identifiers need to be on your sites.

Focus on Quality

Quality content is as important as quantity. The internet is full of 500-word blog posts packed with keywords but saying very little. Quality content, blogs and articles your customers will find valuable is rewarded by Google with higher rankings. Google notices when users visit a page but then have to return to the search results to try again, a practice called “pogo-sticking.” Google wants to succeed in match-making on the first try. So, in short, your content needs to be good.

Embed Maps and Calculators

Also, valuable content isn’t limited to articles and blog posts. Tools, such as maps and home loan calculators, are popular and among the most widely searched real estate topics. There are numerous sites that offer calculators you can embed for free. Maps, quizzes and calculators are available as widgets if you’re using WordPress to manage your website.

Go Multimedia

Your valuable media doesn’t need to be limited to plain text. Google Image Search and YouTube serve as additional gateways to your web products. Consider publishing video walk-throughs and investing in virtual reality, both popular with millennials. In order for these resources to show up in Google Search, be sure to include keywords in their image alt tags and metadata.

Be Mobile Friendly

Mobile is transforming how buyers and renters are finding their homes. 72% of buyers have searched for homes on mobile and more than half of millennials found their home on a mobile device. More than half of rental searches are also happening on mobile devices. With Mobile-First, Google is now privileging content tailored for mobile. Be sure to optimize your content and your design for tablets and smart phones. Create mobile apps for Android and iOS. Use mobile-friendly templates and mobile-testing tools to ensure your products work well on multiple devices.

Build Backlinks and Build Relationships

Google will reward you with more traffic if you’re attracting visitors from other sources. Backlinks, or links to your site from other websites, is an important factor in boosting your rankings. To build backlinks, contribute to or advertise on reputable sites in your field and community. Use your broker websites and reach out to local media and neighborhood partners. Relationship building is as important online as it is off-line.

Use Social Media and Use it Often

Maintain a Facebook page, Twitter account, LinkedIn and Pinterest profile. Be everywhere and post often. Simply having social media accounts isn’t enough. Your social media accounts are only useful if they’re frequently updated. There are simple tools, such as Buffer, that enable you to schedule posts to multiple social media platforms simultaneously. Don’t have the time or the staff to create and manage multiple social media accounts with regular content? You can also hire an experienced social media marketing agency to handle such tasks.

Encourage Online Reviews

91 percent of people are reading online reviews, and 84 percent trust online reviews as much as personal recommendations. Reviews can make or break your business. Implement a system for following-up with your clients, and encourage client reviews on Yelp and Google, as well as realtor-specific resources, such as Zillow. Also, there are online reputation management (ORM) companies that realtors can use to increase the quantity and quality of their reviews, such as Rize Reviews.

Be Local

Especially with mobile, Google focuses on local content, so there is a huge opportunity in real estate to draw local traffic. Search engines seek to provide customers with useful information, and local is key to accomplishing that. Be sure to include content that highlights resources in the states, cities and neighborhoods you’re serving. Provide information about landmarks, attractions, sports teams, restaurants, shopping, schools, festivals, events and community resources. Great real estate SEO succeeds at providing valuable local resources to potential home buyers. Local SEO is vital for real estate agents. Be sure to embed a Google Map and use schema to promote your location. It should go without saying, but check that your contact and company information is accurate and easily found.

Keep it Simple

Don’t overthink your design and web products. Customers are seeking an easy and pain-free online experience. Carefully consider your web design and navigation. Ask yourself these questions:

  • Is your design overwhelming?
  • Is your website slow?
  • Is it difficult to find content on your site?
  • Do you make it difficult for customers to contact you?
  • Is your website having technical issues?

Set time aside to regularly check your website, particularly if you frequently add to your site, for any issues that will hinder the customer experience. For example, slow websites have a negative impact on conversions. Google has found that pages taking longer than 3 seconds to load lose 53% of its visitors. Also, broken images and missing pages don’t reflect well on your business. There are numerous tools available for checking load speed and identifying technical issues.

Navigation also plays a critical role in your customer’s experience. Keep your navigation structure simple and strategically provide internal links on every page of your website. Encourage your audience to explore your site further with links related to the content that attracted them. Include calls to action and link to related resources on your blogs, listings and company information.


Lastly, if you don’t already have a Google Analytics account to monitor your marketing campaigns, set one up. SEO is a long-term process. Schedule time to review analytics to measure the success of your SEO strategies and recalibrate when necessary. SEO, like the internet, is always changing but the fundamentals remain the same.

Ultimately, successful SEO depends on common-sense practices. Put yourself in the shoes of your customers. Be a valuable resource, allow customers to find you through multiple sources on multiple devices, highlight and build relationships in the communities you serve and ensure the customer experience is a pleasant one. Be the resource your customers need and want.

For more information about hiring the right real estate SEO agency to generate more revenue, contact DUBUB Marketing Agency today at 1-877-636-7739 or online to schedule a marketing audit that will give you the answers you’ve been wanting and a plan to help you fix your problems.

Posted 1 August 2019

10 Keyword Research Tips To Improve SEO Rankings

10 Keyword Research Tips To Improve SEO Rankings 3

Keyword research should come first in your digital marketing strategy. Increasing web traffic remains the most important criteria for measuring marketing success and all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their top digital marketing priority. Though SEO continues to evolve, keyword research and content strategy remain the cornerstones of digital marketing.

Keyword research is the process of isolating words and phrases to rank on search engine result pages (SERPS). Your keyword research will guide you in developing a content strategy to increase web traffic to your digital products. Below are 10 keyword research tips to improve SEO rankings and organically drive mobile and web traffic to your business:

Research Your Audience

Keyword research should be included in a larger marketing strategy to identify your target audience and predict customer behavior. Every marketing strategy should begin with knowing your audience. To identify which keywords will most effectively attract web traffic, you need to predict how your customers will utilize search. Forecasting how your customers will behave starts with knowing who your customers are. What are their demographics? What do they care about? What are they looking for that relates to your business? Once you know who you’re targeting, the web offers a treasure-trove of information you can use in your keyword research.

Brainstorm Topics

Once you’ve profiled your customers, it’s time to brainstorm what topics your target audience is interested in. What topics are people searching for related to your business? “Google suggest” is a wonderful resource for brainstorming keywords. Google will predict queries based on audience patterns and, by doing so, reveal popular search queries. Social media, YouTube and Wikipedia also similarly reveal search trends by attempting to complete your queries. Do not forget about on-site search! You may have a wealth of topic data in your own analytics. Your website analytics will reveal what your customers are searching for on your website.

What’s Trending?

Search volume based on trends is ever-changing. Twitter, YouTube and news aggregators are great resources for identifying popular trends. Take advantage of trends in your field as well as trends in business, technology, local, pop culture and world events to promote your product. You can garner significant web traffic by beating your competitors to the punch.

Get Specific

Unfortunately, you’re unlikely to rank with broad keywords. There is simply too much competition for broad topics, such as “real estate” or “travel agent.” You’ll have more success with specific key phrases and identifiers. Three tips for getting successfully specific:

  • Go local! Combine keywords with geographic identifiers.
  • Does your product have any special features? Combine key phrasing with features/services that make you to stand out.
  • Seasons. As the seasons change, so do people’s search queries. Have any holiday gift ideas?

One important strategy for getting specific enough to rank is researching long-tail keyword phrases. For instance, instead of searching for travel agent, a user may prefer the specificity of “Disney travel agents for European cruises.” Seventy percent of Google search are long-tail queries. Long-tail presents the opportunity to optimize for your target audience. As you research keywords, look for long-tail keyword phrases you can prioritize.

Use Variations

There’s always more than one way to ask a question. Consider synonyms and semantic variations on keywords describing your services. Google’s RankBrain technology recognizes synonyms and expands their search results accordingly. Google also punishes websites for stuffing their content with repetitive keywords. Synonyms and variations can help you to reach a larger audience and avoid Google penalties for keyword stuffing.

What Are Your Competitors Doing?

Competitor analysis should be an important part of your keyword research. It’s important to know how your competitors are ranking. Competitor analysis can reveal holes in your own content. Also, you should steal ideas from your competitors. However, never use the same content. Duplicate content will also be penalized by Google and is frowned upon generally. Emulate success, but be cognizant of keyword difficulty, which measures your chances of ranking with a keyword phrase due to significant competition. Also, be aware that Google almost always rewards brand keywords to the owner. You’re unlikely to trick Google into ranking you with your competitors’ brand names.

Let The Tools Do It For You

You don’t have to do it all yourself. The web is packed full of tools for keyword research and SEO. Among our favorites are Google Keyword PlannerUbersuggestSEMRushseedkeywordsKeywords Everywhere and Ahrefs. Some are paid services but many are free. These tools can save you significant time and resources.

Use Keywords To Build Your Content Strategy

Your content strategy should revolve around your keyword research. Your blogs, articles, page content and metadata need to incorporate the keywords you’ve identified in your research. Again, be careful not to overload your digital product with keywords. They should be sprinkled throughout your content and combined with variations.

Study Your Analytics

Once you’ve identified your keywords and incorporated them into your website content, take time to study the results. Google Analytics can help identify what keywords are working to drive visitors to your site. You should be reviewing your analytics weekly to measure the success of your campaign and adjust your keywords accordingly.


Keyword research is a constant process. Trends change. Seasons change. Popular terms and catch-phrases change. SEO and marketing agencies are a great resource for ensuring that keyword research is done on a regular basis. You should refresh your research at least quarterly, ideally monthly, to stay ahead of your competitors. Partnering with a reputable SEO agency is a great way to ensure you’re always ahead of your competition.


Keyword research is an incredibly important part of your digital marketing strategy. Your research should consider audience, trends, competition, difficulty and seasonality. Keyword research should be thoroughly and consistently practiced. There are numerous tools, services and agencies that can help you figure it out.

Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.

For more information about hiring the right digital marketing agency to help you with your keyword research to improve your SEO rankings, contact DUBUB Marketing Agency today at 1-877-636-7739 or online to schedule a marketing audit that will give you the answers you’ve been wanting and a plan to help you fix your problems.

Posted 24 July 2019

How To Improve Your Google Rankings: 9 Steps To Rank Higher Fast Using Analytics

How To Improve Your Google Rankings: 9 Steps To Rank Higher Fast Using Analytics 4

SEO is slow. It can take years to build up the authority of a domain and the rankings of pages. Search engine optimization is the slowest form of marketing I know. It really is.

But there’s one big shortcut.

This post is a step-by-step guide to improving your Google rankings quickly. It’s the only fast SEO tactic that I know of. If you’ve never done it before, there may be huge opportunities to improve your Google rankings. The key is in your Analytics.

The goal is to find a keyphrase that you’re already ranking for, but not ranking that high. If you can find these phrases, you can find the corresponding page. If you can find the page that’s ranking, you can better optimize it for the phrase and watch the rank jump.

Make sense? Here’s the summary again, then we’ll go into detail.

  • Find the phrases for which you almost rank high.
  • Find the page in Google search results. Confirm the ranking.
  • Next, improve the page by better indicating the relevance for the phrase.
  • Check back and see if it worked.

It’s very fast. There is no need to research keyphrases since Analytics will give us the phrase. No need to check competition, because it’s already ranking in Google. That’s why this is the fastest way to increase Google rankings with the smallest possible effort.

The entire process will take you five to ten minutes. Sound good?

1. Take a look at the “Queries” report

First, let’s find the phrases that you’re almost ranking high for. It’s in Google Analytics in this report: Acquisition > Search Console > Queries.

Note: if you aren’t able to access this report, you probably haven’t connected your Search Console account to Google Analytics.

This report shows:

  • all the phrases you rank for
  • the number of times you’ve appeared in Google (impressions)
  • the number of times your pages have been visited from these phrases (clicks)
  • how high you rank for the phrase (average position).
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Note: this report shows data for only the last three months and shows no data for the last two days. Set your date range to cover three full months to get as much data as possible.

2. Set an advanced filter

We’re looking for phrases that already rank in Google, but could use improvement. We need to use an Advanced Filter to find just the phrases for which we rank high, but not too high.

Here’s what that filter looks like.

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The idea is that a page that ranks greater than 10 is high on page two. This assumes that there are 10 organic search listings on page one, which really isn’t the case, but it’s close enough for us to make this work.

In other words, this filtered report asks Google Analytics this question: “What phrases do I rank for on page two?”

Where’s the best place to hide a dead body? Page two of Google.

No one wants to rank on page two, but the good news is, high on page two is almost page one. You’re right below a tipping point. This is low hanging fruit!

3. Sort the report by rankings

Click the column header “Average Position” to sort the report. Actually, you’ll have to click it twice so you can see the 11s at the top.

ProTip! Make an Analytics “Shortcut”

Save your filtered, sorted Queries report as a shortcut. This will make it easier to get to next time. Just click the “Shortcut” link above the report, name it and click OK. Now the report will be available anytime in the left side navigation of Google Analytics.

4. Dig through this list, find phrases and confirm the rankings

You’ll quickly notice that this report shows some strange phrases. Things that seem irrelevant. Don’t worry about them. Every site ranks for unrelated phrases. Just ignore them and keep looking.

This report may also show phrases that include your brand name. Skip past those too. Search engine optimization is about ranking and getting traffic from non-branded phrases.

Ideally, you’ll find some buyer-related keyphrases. Remember, there are two kinds of keywords…

  • Question Marks
  • Phrases entered by people who are researching a problem, without yet knowing how they want to solve it.
  • Example: “why does cold water hurt my teeth?”
  • Dollar Signs
  • Phrases entered by people who know how they want to solve their problem and are looking for a presumed solution. They are often ready to spend money.
  • Example: “emergency dentist chicago”

The money (as in, the leads) are in the buyer-related phrases!

Find a few? Great. Let’s move on.

5. Confirm your rankings

Start searching for the phrases in Google to confirm your rankings. Now you’ll notice that the “average position” really isn’t the same as rankings. Sometimes, you’ll see yourself ranking higher than the report suggests. Other times, you won’t see your site at all.

There are a lot of reasons for the discrepancies.

  • Your site may have more than one page that ranks for the phrase.
  • Your site may rank in image search results.
  • Your site may rank differently today than the average ranking across the date range in the report.
  • Your search results may be personalized for you based on your location, browsing history, etc.

You can avoid that last issue by doing a few things before you search: logging out of Google, using “private” or “incognito” settings in your browser, using a browser you don’t usually use, using a proxy server to connect to Google or using Google’s Ad Preview tool.

Note: Really, there is no such thing as an entirely neutral search. That’s why A/B testing for Google rankings is impossible. There are actually many versions of Google out there! So don’t worry too much about trying to be anonymous.

Don’t expect the data to be accurate. You’re just looking for clues.

Find a page that ranks for a phrase, but not too high? Great. Let’s keep going!

6. Check to see how the phrase is used on the page

Now we want to see how well the page was optimized for the phrase. Does the phrase appear on the page in the right places? Was the page indicating relevance?

It’s possible that the phrase hardly appeared on the page at all. It’s possible the ranking was completely accidental.

If so, you now have an opportunity to indicate the relevance and improve the rankings with very little effort. Here’s how to check:

While viewing the page, search for the phrase (using control+F or command+F on a Mac) just like you would inside a Word document.

  • Does the phrase appear on the page?
  • Does it appear all together, or is it broken up?
  • Where does it appear? In the title, header and body text?
  • How many times is it used in each location?

If the phrase isn’t in the title, header and body text, then this page wasn’t really optimized. The Google rankings were accidental.

Find that the page isn’t well optimized? Great! But first…

Warning: Before you proceed, check to make sure that this page isn’t already ranking for other phrases. It’s possible to indicate the relevance for one phrase and hurt the relevance for another phrase.

To make sure you don’t de-optimize it, go back to your Queries report and look for other phrases the page might rank for. Search for these phrases in Google. Or just enter the page address into SEMrush. This will tell you all the phrases the page ranks for and how high. That’s great data!

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If the page already ranks for another phrase, check the volume in the Google Keyword Planner. Is the phrase more popular? Is it a more relevant phrase that may bring more targeted traffic?

If either answer is yes, don’t hurt the relevance for this phrase. Go back to the beginning and start again, or proceed to the next step using the better phrase.

7. Improve the page and indicate the relevance for the phrase

Search engine optimization is all about indicating relevance. We indicate relevance using on-page SEO best practices, which we’ll summarize here.

  • Use the keyphrase once in the page title
  • This is the <title> tag, which appears in the code, but not on the page itself. It does show up in the browser tab and it’s often the clickable link in Google search results. If your site is in WordPress, the titles may be managed within a plugin such as Yoast.
  • Ideally, the target phrase appears at the beginning of the title and words of the phrase are kept together, with no words breaking it up.
  • Use the keyphrase once in the header
  • This is the <h1> tag, which is generally the headline on the page.
  • Use the phrase several times in the body text
  • There is no magic number for keyword frequency, but high ranking pages tend to be long, with 1500 – 2000 words. Remember, Google is a research tool built by library scientists. Google loves text!
  • If your page is 1500 words, it’s likely that four to six instances of the phrase feels natural. If the page is short, don’t try too hard to fluff it up by adding length. But make sure the phrase appears at least once, all together as a “bonded” keyphrase.

ProTip: Use Semantic Keyword Research

Search engines are really more about topics, meaning, and intent, rather than words and phrases. As Google gets smarter, they pay more attention to “semantics” rather than a string of letters.

So smart search optimizers are paying attention to the broader meaning of their pages and indicating relevance by using other, semantic keyword phrases in their content.

To find which words and phrases are semantically linked to the phrase you’re targeting, look for clues at the bottom of a search results page.

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Find anything? Ask yourself if it makes sense to work those phrases into your page. If so, work one or two of these into the body text.

8. Improve the quality!

Relevance is all within the context of quality. So here is the ultimate SEO trick…

If you want to increase your Google rankings, your goal is to make the best page on the internet for that topic. Don’t try to trick a robot. Do try to help people find the information they’re looking for.

Look for ways to make the page great. Add detail. Add examples. Add links to other great pages. Add graphics. Add a video. Don’t just add keywords. It’s all about the reader. Make it a better page in any way you can.

9. Wait a few days and check your rankings

How’d we do? Ranking a bit higher? If you don’t see a change within a week, you probably aren’t going to see a change at all.

In my experience, a few small changes can have a big impact on rankings, especially if the page wasn’t well optimized to begin with.

The total time to find a phrase and update the page usually takes less than 10 minutes. And the results are often visible within a few days. Here’s an example of an email I received a week after going through these steps with a client…

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It’s the fastest way to improve your rankings and it works really well. The only downside is that there are only so many opportunities in this report. Eventually, you’ll have eaten all of the low hanging fruit.

That’s why it’s called SEO…

It’s called search engine optimization because it involves iterative improvements over time. It’s not something you do once. Repeat this tactic every few months!

Posted 21 June 2019

Why Is SEO Important For Business?

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SEO is important for business because it provides organizations with the visibility they need to attract customers during this digital era. Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.

A strong SEO strategy will allow brands to position their website and their content highly on the SERPs for relevant keywords so that they can attract the attention of prospective customers and bring them into their sales funnel.

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What is SEO?

SEO describes the strategy that brands use to make their content more appealing to the search engines. The visitors who navigate to sites via this channel are referred to as organic traffic or SEO traffic. Although no one knows Google’s exact algorithm, through careful study, SEO professionals have been able to uncover a number of different factors that seem to impact the ranking of sites. We refer to these factors as either on-page SEO, meaning strategies you implement on your own website; and off-page SEO, meaning techniques you implement off your main web property.

well-developed SEO strategy will incorporate both on-page and off-page SEO.

For on-page SEO, it will include producing content related to high-value keywords and then optimizing the content to ensure that the search engine spiders know what the content pertains to. This means paying attention to the title tags, alt tags, meta descriptions, URL, and keyword placement. 

For off-page SEO, the content will also link to appropriate content both on and off the website. Brands need to develop strategies to attract backlinks to drive traffic and rankings. You can accomplish this by promoting the content across various platforms, such as through guest postings, social media, or content syndication.

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Why is SEO important?

Google looks at a variety of different factors when determining the ranking of websites that show up on their SERPs. They want to find content that is relevant to the user’s query, but that can also be trusted to provide value for the reader. When content ranks highly on the SERP, it has a much greater chance of attracting clicks and attention than the content ranked lower. An estimated 30% of clicks will go to the search results in Position One on the SERP, falling to 12% by Position Three. At the bottom of the page, sites in position in nine and ten only receive about 2% of the clicks. (Smart Insights 9/2016)

The disparity between the top and lower ranking sites indicate clearly that brands desiring attention from online customers need to boost their rankings. The digital ecosystem is quickly becoming an essential part of the sales funnel for nearly all businesses. In 2016, for the first time, more purchases were made online than in stores (United Parcel Service Inc). Almost half of retailers also say that customers like to research online, even if they do end up buying in a store. Brands need to pay attention to SEO to ensure that their share of voice and visibility to customers is not compromised.

SEO has become a critical component to the online success of businesses. Those who want to make sure that their  organizations have a strong presence and are ready to engage the modern customer need to invest in learning SEO and becoming domain experts..

Posted 6 June 2019

12 Reasons Why Your Business Absolutely Needs SEO

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Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

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1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

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2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

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3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

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4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

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5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

See Anyone’s Analytics Account, in Real Time.

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6. SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

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7. Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

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8. SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

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9. It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

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10. It’s Quantifiable

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.

Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

There’s no better way to show the success of SEO, either. We all know the data never lies.

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11. SEO Brings New Opportunities to Light

High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.

The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.

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12. If You’re Not on Page 1, You’re Not Winning the Click

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

What’s this mean? Two things:

  • If you’re not on Page 1, you need to be.
  • There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.


Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.

It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.