Preloader

Marketing

Posted 11 June 2019

Research Shows Having A Bad Website Can Hurt Your Business

Research Shows Having A Bad Website Can Hurt Your Business 1

Here’s a sad scenario.

Someone sends a prospective client your way. They’re a warm, maybe even a hot lead.

Before contacting you, they do what everyone else does — they visit your website to check you out.

But then, nothing happens. They don’t call for an appointment. They don’t email you.

Nothing. Just crickets.

What happened?

Your poorly designed website scared them away.

Instead of giving them confidence you know what you’re doing and can actually help them, your site did just the opposite. It created doubt, uncertainty and a general feeling of uneasiness about you and your company.

So they click the back button on their browser and go somewhere else — probably to one of your competitors with inferior services to yours, but with a better website.

Research Shows Having A Bad Website Can Hurt Your Business 2

What Makes A Good Website?

Rather than just give you my personal opinion, we scoured the internet and compiled data on this topic from a variety of reputable sources. Here’s your Executive Summary:

* * * * * *

Research Shows Having A Bad Website Can Hurt Your Business 3

10 Scientifically-Backed Ways to Increase Sales by Making Your Website More Credible by Jayson DeMers.

Key takeaways:

  • Prominently display your address and phone number + make it easy for people to contact you via email or contact form.
  • Have your website professionally-designed. It shouldn’t look like it was built by a 6th grader.
  • Provide a good user experience when they visit your site. Make sure your content is organized and easy to navigate. Get rid of superfluous content and other distractions that don’t contribute to your overall message.
  • Display testimonials from actual customers, with their pictures if available.
  • Keep your site’s content up to date. Visitors also want to see content that is current and relevant
  • Profile the people behind your company. People do business with other people. Prospective clients want to know who they’ll be dealing with. Tell your story. Let people get to know you.
  • Make sure your content is free of typos and errors. Nothing screams amateur like misspelled words and grammatical errors.

(Source: Forbes.com)

* * * * * *

Research Shows Having A Bad Website Can Hurt Your Business 4

Just Say No: 7 Website Design Mistakes That Can Hurt Conversion by Maricel Rivera.

Key takeaways:

  • 75% of consumers admit that they judge a business’ credibility based on their website design.
  • Poor website loading speed can be extremely harmful to businesses. Most consumers expect a web page to load in 2 seconds or less. 79% of shoppers reported that they would not return to purchase from a slow loading website.
  • Websites must be mobile-friendly and optimized to adapt to various interfaces. According to comScore, the number of users accessing content online through their mobile devices has surpassed those who use a desktop.
  • Website clutter is a a huge deterrent. Ex: Too many Flash animations, ad prompts, auto-play videos, background music, etc.
  • Once again, site navigation is a factor that hurts conversion. Confused, frustrated prospects don’t buy.
  • A missing or confusing call-to-action. You must let your visitor know what you want them to do next. Don’t assume they’ll know. Be direct and specific. Gently nudge them where you want them to go.

(Source: Business.com)

* * * * * *

Research Shows Having A Bad Website Can Hurt Your Business 5

10 Small Business Website Errors That Drive Customers Away by Brad Shorr.

Key takeaways:

  • Quickly explain what’s in it for them. Avoid droning on about endless features, benefits or all your accolades. Prospective clients are interested in one thing, “Can you help me?”
  • Make sure to use credibility elements such as customer testimonials, BBB and other well-known accreditations. Otherwise your visitors have only your marketing propaganda to go by.
  • Your site must be mobile-friendly. As mentioned above, more people today access the Internet from mobile devices than from desktop computers.
  • Creating user-friendly website navigation is far more complex and nuanced than meets the eye. Good navigation is intuitive and simple, and makes it easy for visitors to quickly find what they need.
  • Eliminate fluff and weak language. “We’re the best,” “we’re the cheapest,” “we’re the most innovative,” tells your reader nothing. Provide details about why your company is different or what they can expect when they do business with you.
  • Stay away from cringeworthy, cheesy stock photos that everyone uses. These make you look phony and amateurish. When possible, use your own custom images. It’s ok to use custom stock imagery if it’s professional and high-quality, but be prepared to dig a little bit to find the good stuff.
  • As mentioned above, your site needs to be mobile-friendly. Mostly to provide a good user experience to your visitor, but also for search engine rankings. In April 2015, Google publicly stated that it’ll give preference in the search listings to web pages that are mobile-friendly vs. those that are not.

(Source: Forbes.com)

* * * * * *

Research Shows Having A Bad Website Can Hurt Your Business 6

What Different Consumer Groups Really Want from Local Business Websites by Myles Anderson.

Myles Anderson surveyed 800 people in all age groups. Here’s what he discovered:

  • The 4 pieces of website info most likely to influence a consumer to use that business are: (1) Details about the business (e.g., company origins, products, services, people), (2) Business proximity, (3) Clear address and contact details and (4) Customer testimonials.
  • The 4 biggest negatives for a local website are: (1) Poor quality content, (2) No phone number displayed, (3) No prices displayed and (4) The business not being local enough.
  • Most consumers of all ages prefer to contact local businesses by phone after viewing their website.

(Source: SearchEngineLand.com)

READ MORE
Posted 10 June 2019

The Role Of Branding In Business Marketing

The Role Of Branding In Business Marketing 7

With any new business, establishing your foot in the market and to your target audience is crucial.

With this early problem, you should implement comprehensive and well-strategised branding for your business.

Building your brand around your products or services is easily done if you have background knowledge and research.

Consequently, it can be a massive problem if you don’t have any information on how to do it.

In this kind of instance, it is best to hire experts who are experienced in the role of branding to help you work out the approach.

Branding is not always the most critical factor to make your business a success, but a strong brand identity can create many advantages for your business.

In this article, we will talk about the many aspects as to why it is important to have a great brand identity and how it can help you in your overall business marketing efforts.

What is the role of Branding?

The Role Of Branding In Business Marketing 8

Branding is a marketing practice that a company exhibits in creating its name, symbol or logo, and overall design that is readily identifiable as the company itself.

It gives your business its characteristics and persona.

It also helps to represent what you offer as a business, what you sell, and how different you are from other products or services.

Your brand is like the public face and personality of your company.

Branding is not limited to logos, designs, and company colour palette.

It also includes every part that completes your business – from colour combinations and typography styles to the packaging of your products and the overall presentation of the company when in a pitch presentation.

It covers everything you present as a business.

Branding is the physical image and personality of who you are as a business and how you target to be recognised.

Why is Branding Important?

The Role Of Branding In Business Marketing 9

Besides from making a lasting impression on your customers, the role of branding is also giving an image of what you can offer to your customers and clients.

It is a way to differentiate yourself from your competition and to establish your business as the best choice among all other brands.

No company disregards making their brand, or even assume that they don’t have any branding.

Your brand can affect how people see you, can drive more people to be aware of your business and can increase your customer conversion rate.

Let’s look at these six ways on how a strong branding helps your business to be successful:

1. Sets You Apart from the Competition

The Role Of Branding In Business Marketing 10

Customers do not develop relationships with specific products; they tend to build brand loyalty and trust.

For example, if we look at all orange juice brands, they all look the same in the eyes of the customer if there is no branding in the marketing industry.

They will see all of the orange juice products the same, made from orange.

With branding, your customers will able to identify that your product is not just any other orange juice in the market, there will be a distinguishing factor that would make them buy your product above all of your competitors.

It is not because your orange juice is from a different kind of orange, it is because they can relate to your brand and exhibit loyalty to it.

Your brand’s promises are influencing them to buy your brand.

To build a great brand that stands out from the competition, you need to observe and study them on how they develop their brands.

Taking your eyes off them may give significant disadvantages in your brand building process.

It can also give you a significant setback in your sales because the same product was perceived to be better by their marketing plans and strategies.

By spying on your competitors, you can keep up with them, and better yet, outsmart them.

2. Improves Brand Recognition

Your company logo design is one of the critical elements of your brand.

We can instantly identify the golden arches of McDonald’s or the specific shade of red that is in every KitKat product.

Your logo design plays a critical role in your brand because it will be the “face” of your business to be seen on every package, advertisement, and other marketing materials.

A competent logo design is seen to be as simple, but enough to make a lasting impression on your customers.

3. Builds Trust in Your Marketplace

The brand building also helps you to build brand trust with your target audience.

It develops brand loyalty which will make these customers keep on coming back to purchase your products.

Amongst the many elements defined as part of branding, it is vital that your business’ values are part of it.

These values are the ones set into your brand which connects to the people emotionally.

For example, you will be enticed to buy any Coca-Cola product because it makes you happy.

Coca-Cola represents happiness, and it has been communicated to its audience effectively because the market today has a strong consideration of the audience’s emotional reactions.

The Role Of Branding In Business Marketing 11

4. Generates New Customers

Branding reaches in the word-of-mouth advertising as well.

It enables your business to get more traffic via referrals.

According to most advertising related studies, word of mouth referrals are possible in a situation where your product has given a significant experience to your customers.

By any instance, would you forget the brand name of your favourite set of polo shirts? I guess not.

A big reason why “brand” is the word used for this concept is that it results in a lasting impression.

5. Boosts Employees Pride and Satisfaction

The Role Of Branding In Business Marketing 12

When your employees are aware for your established and respected brand, and they completely agree with what your brand signifies, they will be more than satisfied with their current job and will boost their pride in the work that they do for you.

They will be enthusiastic to share with their friends and families all about their job and even to put your business’ name on their resumes.

Also, this will establish loyalty to your company and will be less likely to accept offers from other companies.

Establishing branding also in your workplace can help strengthen your brand and the values it exemplifies.

6. Helps You Grow your Business

Branding not only helps in your physical performance to your audiences but also it has a significant influence on how your business is growing sales-wise.

A valuable brand helps to develop a profitable business.

Every business needs to alter its business plans every three to five years, but a strong brand that can adapt to any circumstance will survive any test of time and ensure success.

McDonald’s is a perfect example for this because they have a distinct strategy for keeping their customers loyal to the brand and at the same time, targets and attracts new customers which translates to more profit.

Moreover, companies and groups tend to buy or invest in other companies not for its products or materials but for the value that is attached to the brand.

As said by Steve Forbes, “Your brand is the single most important investment you can make in your business.”

How Branding Helps Boost Your Marketing Efforts?

After working with all the details of your branding and what it represents, you can use this information in all of your marketing channels.

Branding will determine the types and kinds of content you push through your website and social media.

Also, it also decides how you will you uniquely connect with your audience.

Branding should be at the centre of your marketing strategy.

For example, setting up your target market on the Facebook advertising campaign for your most popular product.

You visualise who and what your audience is, what does the message sound or look like, and what will mostly pique your audience’s attention to connecting with your brand.

Nonetheless, members of your team may come up with a variety of ideas that are not precisely on-brand, so this may lead to wasting money on ad spending by targeting the wrong market and may confuse your real audience.

Perfect branding will actively communicate one message only and will confidently communicate with your target market.

The Role Of Branding In Business Marketing 13

Final Thoughts on the Role of Branding

Branding is essentially your identity that your customers are perceiving.

You should not take for granted its importance to your business.

Branding is the central blueprint of your business.

Your brand can be a symbol of success, happiness, loyalty, comfort, or anything that you want your brand to represent.

Think about what message your company wants to convey.

What do you want your customers to think about you?

What image of your company do you want to put out there?

That is the basic role of branding.

People will see you always as one thing, and it will last in their memories.

Now with all of these tips, you should see how important the role of branding is to your business.

Best of luck in building your brand!

READ MORE
Posted 7 June 2019

7 Reasons Why Social Media Marketing Is Important For Your Business

7 Reasons Why Social Media Marketing Is Important For Your Business 14

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

7 Reasons Why Social Media Marketing Is Important For Your Business 15

Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

7 Reasons Why Social Media Marketing Is Important For Your Business 16

Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

7 Reasons Why Social Media Marketing Is Important For Your Business 17

Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

7 Reasons Why Social Media Marketing Is Important For Your Business 18

Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business. 

7 Reasons Why Social Media Marketing Is Important For Your Business 19

Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

7 Reasons Why Social Media Marketing Is Important For Your Business 20

Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.

7 Reasons Why Social Media Marketing Is Important For Your Business 21

More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

7 Reasons Why Social Media Marketing Is Important For Your Business 22

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

7 Reasons Why Social Media Marketing Is Important For Your Business 23

Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.

Final words

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.

READ MORE