Studies show that between 70-80% of people research a company online before visiting the business or making a purchase with them.
Let’s face it: rapid technological innovation and the advent of the internet has changed the way people do business, especially in the 21st century. Just look around your environment and testify to the glaring fact about the rate at which people are using the internet these days, and the number keeps growing with no signs of slowing down now or in the future. Consequently, this has led to the concept of digital marketing and web development as both medium and large-scale businesses seek better ways to cope and meet up with their customers’ evolving shopping habits. Companies are also using the medium of online marketing to attract more prospects and to stay ahead of the competition.
So, if as a business owner you plan on getting an edge over the competition this 2019, then you need to know the best business tips in your industry and as well figure out ways how search engine optimization (SEO) can take your business to the next level. This is very important for businesses because the key that unlocks the success door of digital marketing is optimized online visibility, which can only be possible through a website.
Why Your Business Needs Online Visibility
Like we said earlier, the way people do business—buying and selling—have changed dramatically and it’s only plausible that all businesses adjust to the change or be left behind.
For instance, the majority of medium and large-scale businesses have a website. In fact, it is difficult for you to navigate two feet without coming across a URL for a particular business or service. One thing that such companies/businesses have in common in being visible online is the recognition that the vast number of modern consumers they are targeting are already on the web looking them up.
A recent study reveals that more than 70-80% of people will research a company online before deciding to buy a product or services, mostly from the company’s website. The reality that consumers online searches play a significant role in making their purchase decisions online or offline has forced many companies, especially medium and large-scale businesses, to create an online presence. The power of consumers’ online research of products before buying is something that all businesses must take into consideration. The reason is that the number of consumers conducting research online before purchasing a product or a service has increased by 20% in the last year, according to a recent study conducted by GE Capital Retail Bank. The study shows that more than 80% of people look at products (or services) online before purchasing from in store.
Below are some other important findings of the survey:
• Before making a major purchase, consumers spend an average of 79 hours.
• 60% of consumers begin their product research before with one or more search engines before heading to a particular website.
• More than 15% conduct their online research on a mobile device at home while another 66% conduct their online research on PC and laptops at home.
• 88% of people make their final purchase in the store.
• 19% of consumers think it is crucial that retailers have mobile-friendly websites.
• 79% states they are happy to have access to technology as it offers them access to information.
From the result above, it is clear that your business can only reach its objectives and realize its goals by being available online and becoming part of the web of information frequently sought by modern consumers.
Unfortunately, a fairly larger number of today’s business owners and managers in America still do not have a website or social media links that should give their business the identity of an online living entity. In a survey conducted by Clutch, a B2B research firm, 46% (4 out of 9 of more than 350 companies with less than $1million in annual revenue and fewer than 10 employees) of business said they don’t have a website nor any form of online presence.
The result is truly surprising, more so the excuses put forward by some of these businesses surveyed. While some of these B2B business managers and owners believe that a website isn’t necessary for their business, about 12 percent of them went further to say that, their company would not need going online shortly. This is genuinely shocking and can turn out to become a costly and devastating error, especially when you take into account recent data that suggest that online services will overwhelmingly change the B2B marketing landscape in a few years from now. Lastly, 79% thinks it is a good thing to have access to technology because it offers access to information.
So, if you are a business manager/owner and still lost in the wilderness of only running your business offline, here are some other reasons why you should consider going online with your website—a good one at that.
Websites Attracts More Customers
No matter the industry or niche you are in, if you decide to check on your competitors, we guarantee you will find they have a strong web presence. This is because, in today’s business world, websites are a crucial source of contact. Out of every 100 Americans, 77 have internet-enabled smartphones, meaning, 77% of American citizens can search “business near me,” and when they do, they get attracted to your business when it pops up in search result pages. But what happens if you don’t have a website? It is simple: you will not exist for those people.
The internet and affordable technology have made it possible for almost everyone to have an unlimited amount of knowledge on their hands at any given time. Today’s consumers recognize that information is a crucial resource to achieving the best out of anything, and so they gather as much of it as they can on any service or product they want to buy. So take note that f you are running a business without a website, know that you are preventing consumers from discovering your business.
According to Google statistics in 2018, 50% of local searches by mobile users lead to stores visit within 24 hours. A business that has an online presence will be more discoverable to potential customers, while also allowing you to tell your brand story and inform consumers why your business is special. People are looking to deal with businesses that have credibility, and that is one thing a website with successful web development offers. Attraction is key to the success of your business.
Consumers View Websites As Highly Beneficial
If people don’t like what they see on Amazon eBay, or so, those places wouldn’t be crawling with visitors making daily purchases.
If your business has a website, it will engage prospects; convert some of them (if not all) into customers and keep them excited with your products or services. No consumer out there will make a purchase or invest in a project without understanding what the product or service is all about, and who are those behind it. The modern consumer is information hungry and wants to gather and know as much as they can before committing their hard-earned money.
With a Search Engine Optimize website, your customers and prospects will get the information they seek no matter what platform they use in their search. Consumers have a sense of security when a business website gives them a clear picture of what to expect from a particular product or service as they tow the buyer’s journey. For instance, it will help them to know the quality of what you are offering (especially from previous customers reviews), your payment policies/sources, you return policy, and more. These are considerations that are highly beneficial to consumers, and it’s something they always want to know before pitching a tent with your business.
That said while having a website to create your online presence is crucial to targeting the right audience, reaping the benefits of being available to consumers online searches is a different ball game.
What does it mean? Well it means that, not all websites are websites. In fact, it is one thing to have a website and another thing to achieve your goals and objectives with that website. In the world of web development, we have the good the bad, and the ugly. Only a well designed and SEO website can help you reap the benefits of having an online presence.
Here are 5 reasons why you need to have a good looking website with good SEO to attract your target audience and convert leads into customers.
5 Reasons Why A Business Needs A Good-Looking Website
1. A poorly made website is worse than no website
There is nothing worse than a poorly designed website. A typical example of such a website is the one that takes ‘years’ to load a single page. A website with poor theme visibility, slow and sloppy as a chameleon will only end up deterring your customers. If your website has these characteristics, you need to change it because, while it will give you the online presence you need, it will leave a bad impression of your business with your customers.
Assuming a customer is researching local business for a particular service that fit your business description and your business website pop up with its sleek mobile-friendly design and loads of rich contents in contrast with that of the competition that has a dated, sluggish site that is difficult to navigate, the customer will most like choose your business.
2. First impression matters
If you want your potential customers to remain glued and attracted to your business, then you need a good-looking website that is well optimized. It is very important that you grab the attention of the viewer immediately. A website with a beautiful theme and color rendition, easy to navigate, nice fonts and easy to spot products are the first impression components that can hook any prospective customer and make them your return visitors. Your business presentation deserves the best, and you shouldn’t cut cost when t comes to that. Give it your best shot.
3. Drive business credibility
A business that cannot prove its credibility is doom to fail as it will become unable to attract the right audience. One of the positive features of a good-looking website with better Search Engine Optimization (SEO) is that it reassures users that your business is legitimate and valuable—the proof of its credibility.
For instance, the homepage of a well optimized and correctly created coffee website will tell viewers why the product it offers is the best, how they “brew richer coffee” at “grocery store prices,” and more. Testimonials from previous and repeated customers further lend credence to the business ability to deliver as advertised, earning more trust of your visitors.
4. Creating brand awareness
Since ranking higher in search engine result pages (SERPs) is a major theme of building brand awareness through online marketing, your business needs a good-looking and well-optimized website to achieve this goal. When your business website appears on the first pages of famous search engines like Google, Bing, or Yahoo, people are more likely to trust your business brand when they search for a specific keyword compared to some other brands that do not have a robust online presence.
Hence, if you want your business to increase its brand awareness, you have to invest considerably in the right SEO keywords. In today’s digital marketing landscape, a search engine can make or break your business.
5. Effective and efficient marketing
The reason why you are in business is to make a profit and the only way you can ensure that is to market your product or services. The best and most innovative business tips you can adapt to get your products across and maximize profits is t create a user-friendly, SEO quality website that will make your contents to rank higher on SERPs and expose your business to more significant leads. The days of radio advertisements and billboards are long gone. Such modes of marketing only give you a narrowed and lower visibility, making it harder for your business to compete and generate the much-needed traffic to rake in sales.
But when you have a well-designed website with the right SEO, your business can rank higher in marketing your brand and reap big from converting leads to sales.
Consumers online research and use of search engines is now the norm in today’s digital marketing. Businesses that have very poor or no online presence risk losing out big time in the pool of wealth available in online business dealings.
Your business needs the right website to hit its target, and that is what we at DUBUB Marketing Agency are committed to giving you—a first class web design services, unbeatable e-commerce development and the best in digital marketing services.READ MORE