Website design isn’t something you should take lightly. It doesn’t matter how small or large your business is, every company needs a professional website. This is an investment you must make. One of the biggest problems in internet marketing today is that small business owners don’t realize the importance of having a quality, professionally-built website. The functionality and appearance of your site can make or break you.
Here are 8 reasons why it’s worth having a professional design your website:
1. You get a site that is compatible with all of the latest mobile technologies.
Not every so-called “web design” firm or provider has the knowledge or skill set required to create a website that not only runs smoothly on computers, but on tablets and smart phones as well. A site should also be built for adaptability with new and upcoming devices. With a professional designer, your entire website will be future-proof as new ways to browse the internet emerge.
2. You can expect a better looking design.
The quality of the design itself depends on the level of professionalism of the provider. If you try to just a cheap, pre-made template, your site will look cheap. This is because most pre-made templates are basic with little to no options for improvement. A professionally design looks great AND offers flexibility and customization.
3. You will get a custom design.
Professional designers know how to make an impressive website that reflects your company’s specific needs and personality. You’ll get a website designed just for you. The template won’t ever be shared with any other company.
4. Fast-loading web pages.
With any website, there are going to be some plug-ins and third party tools used for one reason or another. If someone inexperienced tries to build your site, they might not integrate the plug-ins correctly. The way a site is coded affects the performance and speed as well. If a site runs slowly or suffers in performance, no visitors will want to stick around.
5. It will save you a lot of hassle.
You get what you pay for, and if you pay a cheap price for a website, don’t be surprised if there are problems with it. You’ll still end up paying more money anyway by having a professional designer fix the mistakes. The entire site may even need to be redone. If you hire the right provider to begin with, you can expect to have a hassle-free experience.
6. A quality website will help reinforce your brand.
The way for any business to achieve success on the internet is to establish a brand. In order to do this, you must have a great looking, custom website. It will give your customers the right message about the type of business you run and why they should trust you.
7. Increased visibility in search engine results.
It’s no secret that search engines – especially Google – LOVE unique content. A professional web design team will be able to create a search engine friendly website for you. They will be able to apply all of the essential elements that will help get your site indexed and ranked.
8. Any potential downtime will be minimized.
Poorly built websites have bugs and maintenance problems. What is something goes wrong with one of the plug-ins? What if there are any cross compatibility issues? Having a reliable web designer will prevent problems from occurring. Even if they do, a professional will be able to identify the problem and fix it quickly.
These are just some of the many reasons why you should only consider working with a professional, experienced web design team.READ MORE
When it comes to highlighting your online presence, there are several things that you need to put into great consideration. What does this actually imply to online marketers? Basically, the act of establishing your online presence does not simply end by just creating a basic website for your business and/or company.
Most, if not all, websites have gained success through their online marketing efforts by incorporating the right SEO tactics and constantly feeding it with the right elements. It may not provide you with instantaneous positive outcomes, but in due time, it will surely make progress.
The Importance of Website Design
There are numerous factors that lead to a successful online presence. There are various ways to look at the whole standing of your website as well. But before going on any further, let’s focus first on one of the most basic elements that make up your online identity — your website design. How exactly important is it?
The design of your website can either make or break the business you are trying to deliver. It actually makes a difference on how your target audience views your business or company and potentially turn them into your customers. As such, developing a website design that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue.
How Website Design Becomes an Asset to Business
Although it can cost you a substantial amount of money, investing in a website design can generate an outstanding profit for your business. To ensure that your investment works according to your advantage, you must hire an efficient website designer who is capable of dealing with the following key points in designing a website:
This is essential especially when your website has so many pages. It basically includes a well-labeled navigation bar or a menu that shows a list of the different web pages. When the website navigation is developed well, users can easily explore and understand your website. It doesn’t need to have state of the art typefaces. Settle for a simple yet intuitive navigation that can make visitors come back for more.
2. Content and Visual Elements
These also include the choice of font and other typographic details. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.
However, overdoing these elements won’t bring any good to your website, Web pages with too much content will look messy and can affect conversion rates. How? Visually clutter pages may be difficult to read, resulting in disinterest in visitors and making them not wanting to come back.
To avoid that from happening, it is best to streamline the content wherein website designers can easily incorporate the text in their design. Moreover, designers are able to add negative or empty spaces that let the readers’ eyes rest in the middle of their reading.
3. Brand Uniformity
Your brand is what sets you apart from your competitors, and it is usually identified through a logo. If your business/company has a unique logo that is placed on all print materials, then all the logo’s elements must be integrated into the website design for the sake of consistency.
It is very important for your target market to recognize your business brand in all types of medium. If for instance, there are slight changes in your brand and visual communication, then it can result in confusion among your customers and make them feel that there is something wrong with your business.
Web pages should have an exceptional layout so that they can appear more appealing to the users and make them want to engage with your page. It needs to feed people’s eyes because the truth is; this is where every engagement will begin. For this, the need of website design and development is an indispensable factor that should be measured carefully by every website owner.
5. Organization and Search Engine Optimization
Just like how we read a book, it is comfortable to read a web page from left to right, top to bottom. Because most people read starting from the upper left area, designers put the most important information there. It increases the chances of relaying your message to the visitors who can become your customers.
Aside from the organization, utilizing the visible areas for the important website details can also improve the search engine optimization or SEO. This happens when you incorporate business-related keywords in the HTML text. When search engines like Google, Yahoo, and Bing can crawl into your website, it results in higher search engine placement, which means your website becomes more visible and searchable.
To Sum Up
In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. With the help of website design, business owners are able to create a user-friendly and welcoming online environment where users can get useful information any time of the day.
Moreover, when you have a well-managed website, people can rely on you. It builds trust, and when visitors trust you, they won’t have doubts in getting your products and services. In effect, you will have a thriving and profitable business.READ MORE