Posted 30 May 2019

5 Benefits Of Updating Your Website

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Redesigning a website is a big haul, but it’s necessary and vital for your business to grow and flourish online. Here’s 5 reasons why you should consider redesigning your website in the near future, if you haven’t already this year.

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1. You Stay Current

There’s a very good reason why websites have evolved from the early 2000’s phase of low-res images, flashing banners, and garish colour combinations (aside from being an affront to every principle of design known to man). 

We change. The capacity of our hardware and software has changed drastically in the last few years, and it’s likely to keep on changing at high speed. Because our websites have capable of being better, with more capabilities than ever before in colour display and font, for example, it’s become imperative to stay with current trends and leave yesteryear’s trademarks behind.

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2. Greater Business Exposure

It’s a natural expectation among today’s populace that your business should have some kind of web presence. After all, what would be your initial reaction to someone telling you about some new business or product? You’d probably Google it.

And we know now that the static, brochure-style website of yesteryear isn’t going to cut it. A current, interactive presence for your company is needed online, not just for transactions or for high-tier networking, but also for greater visibility for searchers in general. Did we also mention that a fresh website gets a better SEO boost than an older one? Websites that have undergone Search Engine Optimisation stand a better chance at getting found by the people who need you.

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3. Greater Sales Opportunities

Okay, so you have your new website. It presents a greater opportunity for people to find you. It also presents a way for you to start marketing your business from the very beginning. As a successful business, you want every asset of your company geared towards furthering your reach, sales, and impact. Your website has the opportunity to function as a digital shopfront, and in accordance with your business, should present a searcher with the ability to learn more about you and become interested in what you have to offer. A solid inbound marketing setup will not only help you to bring interested people to your website, but also keep them there, and convert them into highly invested customers.

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4. You Keep Up With How People Buy

Want to know something cool and frightening at the same time? According to CEB57% of the purchase decision is complete before a customer calls a supplier. This is a huge game-changer, because it means that without a plan, there’s a whole lot of potential business that you stand to lose. Your online presence should meet the needs of a searcher, and present them with information relevant to where they’re at in the decision-making process, helping them to come to the logical decision that you’re a business worth their time and money.

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5. An Updated Website Stimulates Growth

Did you know that a fish will only grow as large as its environment allows it to? In the same way, the growth of your business, particularly if a large portion of it is online, is limited by the capabilities of your website. An updated website will get you more business, expanding your reach and support of visitors, converting them to leads and customers. Incorporating an inbound marketing strategy into your updated website will not only allow you to reach more people, but also capture their attention, converting them into valuable leads and eventually high-quality customers.

Posted 29 May 2019

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Posted 29 May 2019

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Posted 29 May 2019

6 Ways Website Redesign Can Help Your Business

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You may not be thrilled about the cost and energy that goes into a web redesign. The good news, however, is that redesign is a valuable opportunity to transition your site into a more powerful online business tool that drives your organization into the future.

The intended outcome of any redesign for our clients is:

Your clients and customers interact with sophisticated, modern and intuitive websites every day. Whether it’s social media, e-commerce or news, your client’s standards have evolved with these platforms. If your site isn’t current, it may signal to the user that your company is outdated. You don’t want your business to be successful in spite of your website. You want your website to be propelling your business upward.

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Because your website sits at the intersection of your business environment and technology – both of which are in constant flux- website redesigns are inevitable.

Over the past 21 years we have redesigned hundreds of websites for businesses with diverse needs from a variety of industries. Here are 6 proven ways a website redesign can help elevate your business:

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Increase Effective Communication

93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. By communicating your values more effectively through brand color integration, logo and messaging, your ideal client can instantly identify your company as the potential solution to their problem.

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Stay Relevant

Like your business, design trends change; a redesign is an opportunity to catch up. Getting rid of generic, outdated stock art and replacing it with better graphics can significantly increase traffic to your website.

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 Improve Usability

How long a potential client stays on your web page- and if they stay at all– is determined by how user-friendly your web design is. We’ve found that as businesses continually add content to their website without properly organizing it, usability declines. Doing a redesign can streamline both your content and features.

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 Highlight New Products and Service

Focus the redesigned website around new products and services.

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Use Technology That Engages (and Retains) Your Audience

New technology can be integrated to make your website more useful to visitors. The addition of interactive maps, product finders, service widgets, mobile features, etc., can make your website more “sticky” and effective.

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 Increase Your Impact

On the marketing side, there are tools to better market your products and services to new audiences. SEO can be updated to include new search terms. Improved marketing plugins, such as social media features, CRM integration, and user tracking can be added during the redevelopment of your website.

Here is our handy infographic on website redesign benefits:

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Website Redesign Conclusion

As you can see from the above examples, a redesign helps solve real business issues and results in better online presence. Despite its advantages, a website redesign has to be done strategically, taking into account a variety of factors that include: business goals, technology, the competitive landscape, and marketing strategy.